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Test, Test, and Test Again: Unlocking Your Digital Fundraising Potential – Live from DMA’s Washington Nonprofit Conference

By: Michael Uehlein
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising, Outside Homepage View

Consumers are being bombarded with email from all sorts of companies and organizations. At the same time, they’re spending more time on mobile and at a growing rate. Facing these challenges, how does your organization stand out within the shifting…read more →

Donor Intimacy: Fostering Close Connections with Contributors – Live from DMA’s Washington Nonprofit Conference

By: Michael Uehlein
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising, Outside Homepage View

A personal touch for donors can go a long way for nonprofit and advocacy organizations. It provides a connection, leaves an impact, and brings a donor closer to the organization to which they contribute. But what do those touches look…read more →

Saturday Stats: The Future of Online and Nonprofits

By: Casey Hampsey
Categories: Advance, Saturday Stats

“Now the challenge for charities, like their commercial counterparts, will be moving away from tracking group behavior to tracking individual preferences so that messaging can be honed to a donor-centric one-to-one communication.” –Stuart R. Christie, Principal, Signal Direct, from the…read more →