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Saturday Stats: SEO Objectives

By: Casey Hampsey
Categories: Advance, Saturday Stats

“In the past year alone we’ve seen Enhanced Campaigns, the rise of Product Listing Ads, continued growth of engines not named Google in global markets and the launch of Yahoo! Gemini. And all of it comes down to one thing—finding…read more →

Saturday Stats: Smartphone Segmentation

By: Casey Hampsey
Categories: Advance, Saturday Stats

“Marketers must also learn to put mobile at the heart of their marketing, which will help them better connect, engage, and influence customers. Listening to the customer and their digital signals, adopting mobile marketing best practices, and following the trends…read more →

Saturday Stats: Content Marketing Challenges

By: Casey Hampsey
Categories: Advance, Saturday Stats

“…Marketers must reinvent themselves as innovators and the champions of what’s next. Customers are more empowered than ever before and the Web provides them with instant information gratification. Therefore, marketers must adopt a new set of imperatives that shifts day-to-day…read more →

Saturday Stats: The Future of Online and Nonprofits

By: Casey Hampsey
Categories: Advance, Saturday Stats

“Now the challenge for charities, like their commercial counterparts, will be moving away from tracking group behavior to tracking individual preferences so that messaging can be honed to a donor-centric one-to-one communication.” –Stuart R. Christie, Principal, Signal Direct, from the…read more →