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DMA Releases 2014 ‘Statistical Fact Book’

By: Susan Taplinger
Categories: News

Marketers Report Data-Driven Marketing Drives Positive Value; Media and Tech Industries Can Expect a Good Year New York, NY, April 11, 2014— The Direct Marketing Association (DMA) today released the 2014 DMA Statistical Fact Book, offering information on the latest…read more →

DMA Releases 2014 ‘Statistical Fact Book’

DMA Releases Quarterly Business Review (QBR) for Q4 2013

By: Susan Taplinger
Categories: News

Data Is Key Driver More Panelists Confident in Future of Data-Driven Marketing than Ever Before March 20, 2014 — The Direct Marketing Association (DMA) today released its Quarterly Business Review  (QBR) for the fourth quarter of 2013.  DMA partnered with…read more →

DMA Releases Quarterly Business Review (QBR) for Q4 2013

DAA Study Shows Value of Data Exchange

By: Susan Taplinger
Categories: Advance, Data-Driven Marketing Ideas

The Digital Advertising Alliance (DAA) has just announced a new economic study showing that advertising that uses cookie technology to increase relevance by leveraging consumers’ information generates significantly greater economic value than advertising without cookies.  The report,  by Professors Howard…read more →

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