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DMA Releases 2014 Member Guidelines for Ethical Business Practices

By: Susan Taplinger
Categories: News

Responsible Data Stewardship Is Key to Consumer Trust and Loyalty, Regardless of Marketing Channel Washington, DC, February 18, 2014 — The Direct Marketing Association (DMA) today announced the 2014 updated version of its Guidelines for Ethical Business Practices.  Updated topics…read more →

DMA Releases 2014 Member Guidelines for Ethical Business Practices

Putting Consumers at Ease about Data-Sharing

By: Susan Taplinger
Categories: Advance, Great Marketing

Every day, marketers and consumers alike see and experience the fact that data delivers great value and relevance across the entire data-driven economy. Because of data-driven advertising, consumers enjoy free access to an incredible wealth of information and benefits across…read more →