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Using Big Data to Drive Marketing Relevancy and Decision Agility

August 28, 2013 @ 2:00 pm - 3:00 pm

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Sponsor: Harte-Hanks Inc.HH-Logo-300x254

Leveraging Big Data is all about harnessing the volume, velocity and variety of data and data sources to support your on-demand business decision needs, making data analysis both more efficient and more informed. Join Ken Blake and Dan Rubin for an insightful look at the new data-driven tools and techniques available to enhance customer insight, improve decision agility, inform marketing campaign targeting and increase messaging relevance.

This webinar will uncover:

  • The data required to ensure relevancy;
  • Real-world applications; and
  • The overall value and business impact of efficient data collection and analysis.
  • Presenters:

    kenKen Blake 
Senior Vice President, Analytic Consulting Group 
Harte-Hanks Inc.

    Ken leads Harte-Hanks’ Analytic Consulting Group and brings over 15 years of direct and digital marketing experience to our clients. His primary focus is on developing and utilizing advanced analytic techniques to forge stronger, more profitable customer-brand relationships. His areas of expertise include data modeling, segmentation, contact strategy, campaign analysis, engagement-to-purchase analysis, and primary research. Ken has worked on both the client and agency sides, and his work has supported Fortune 500 corporations across multiple industries including Pharmaceuticals, Consumer Packaged Goods, Retail and Automotive. His previous experience includes managing Acquisition Analytics within Bertelsmann, AG’s DirectGroup, and Strategic Analysis at Targetbase — a digital and direct marketing agency.

    dan-rubinDan Rubin Senior Vice President, Strategy & Insight Group Harte-Hanks Inc.

    Dan has been with Harte-Hanks since 1993 and was one of the founding members of the Analytics group in 1995. In his various roles during the growth of this division, Dan has worked with clients across all industries ranging from retail, banking, gaming, automotive, high-tech/B2B, travel/entertainment, pharmaceuticals to packaged goods. In his current role, Dan is responsible for developing and implementing analytics based solutions to support their client’s CRM and/or marketing objectives. These programs include marketing support, modeling and segmentation, reporting, web analysis, and general data mining methodologies.

    By utilizing the experience that is gathered across industries and clients, Dan is able to apply best practices to effectively solve a client’s problems by developing innovative solutions. During his experience Dan has worked on clients ranging from Sony and Loreal to Mercedes Benz, Hyundai and Norwegian Cruise Lines.

    Before joining Harte-Hanks, Dan worked at Epsilon focusing on database marketing, database management, fulfillment systems and reporting within the pharmaceutical industry. Prior to Epsilon, he worked for 4 years as a Systems Engineer at GTE. He has graduated cum laude with an engineering degree from Tufts University and earned an MBA from Boston College with a concentration in Marketing.

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    Registration Policies

    If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

    DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.


    Got Questions?

    For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

     

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    Details

    Start:
    August 28, 2013 2:00 pm
    End:
    August 28, 2013 3:00 pm
    Event Category: