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15 Ways to Jump Start Your B2C Customer Acquisition and B2B Demand Generation Programs Now!

December 12, 2013 @ 2:00 pm - 3:00 pm

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Sponsor: KERN an Omnicom Agencyk_logo

Nothing is worse than the sinking feeling of missing your campaign goals and exceeding you cost per metrics after weeks of planning and preparation. The sales force starts complaining and your VP starts hovering, waiting to see how you’re going to fix things FAST.

If you are faced with B2C acquisition or B2B demand generation and lead nurturing programs delivering less-than-expected results, or you just want to rev up your current program performance, this webinar is for you.

This webinar will be specific and prescriptive. Its content is built from the knowledge and hands-on experience gained from implementing over 10,000 B2C and B2B direct programs, working with top marketers in industries such as home services, technology, insurance, telecommunications and healthcare.

Key takeaways:

  • See how to look underneath your performance numbers to triage your problems quickly, then learn how to fix the five most common areas of program failure.
  • Learn 15 proven ways to lift response, improve lead quality and accelerate conversions by 13% to 47%. Some tactics you can deploy in just hours!
  • Discover a comprehensive strategic tool that drives program innovations and identifies gaps in content, messaging, offers and targeting operations so you can turn results around quickly.


Instructor-TemplateRussell Kern, Founder and President, KERN

Russell Kern is founder and president of KERN, an integrated digital, data and direct agency specializing in helping large organizations acquire and consistently grow profitable customers. KERN provides a unique approach to CRM and acquisition marketing that integrates strategic mapping, buyer’s journey development, content assessment and creation, lead management and marketing automation solutions. His team of over 100 specialists brings deep B2C and B2B expertise gained from managing over $250 million in investments and over 20,000 test observations for clients such as DIRECTV, T-Mobile, Symantec, AAA, Nissan, Blue Cross, CLEAR and SAP.

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Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Got Questions?

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail


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December 12, 2013
2:00 pm - 3:00 pm
Event Category: