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Improve Your Bottom Line Through Multi-Channel Automated One-to-One Marketing

October 22, 2013 @ 12:00 pm - 1:00 pm

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Sponsored by: SmartFocussmart_focus_logo_dark_blue copy

Emailvision announced it has changed its name to SmartFocus. As an innovator in real-time, personalized marketing across email, mobile, social, and web, the new brand name better reflects our vision and solutions capabilities that the company brings to the market. As SmartFocus, the company will continue to provide scalable, reliable, and secure cloud services to more than 2,500 existing customers across Europe, America, and Asia.

Join SmartFocus and the Direct Marketing Association (DMA) for an exclusive webinar event ‘Improve Your Bottom Line Through Multi-Channel Automated One-to-One Marketing’ on Tuesday, Oct 22 @ 12pm EDT. We will discuss and demonstrate how personalization technology that’s applied to offers, content and ads can increase your marketing conversion rates by double-digits.

Presented by Neil Hamilton, a pioneer in marketing personalization technology, this webinar will also highlight companies that have adopted and benefited from these winning solutions.

In this webinar, you will learn:

  • The importance of creating multi-channel customer experiences
  • How to leverage customer profiles in digital marketing
  • The definition of “Engagement Segments”
  • The types of data that are available to you today
  • How to build automated engagement programs

Interested, but can’t attend? Feel free to register and we’ll send you an on-demand version of the recording.


Neil Hamilton - headshot

Neil Hamilton, Co-Founder of PredictiveIntent

Neil Hamilton has over 20 years’ experience evangelizing new marketing technologies and, as a Director at SmartFocus, continues to share his vision and insight into how technology can impact and disrupt digital marketing. Neil co-founded PredictiveIntent, a pioneer in behavioral personalization software for digital businesses.

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Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Got Questions?

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail



October 22, 2013 12:00 pm
October 22, 2013 1:00 pm
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