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2:00 pm

Psychology-Based Marketing – Triggering the Unconscious Mind

March 12, 2013 @ 2:00 pm - 3:00 pm

(Click on webinar title to view complete description and to REGISTER.)
Sponsored by: e4marketing

To get big results and a positive ROI in any market climate, you must get inside your customers unconscious mind and appeal to the irrational forces that drive choice, behavior, and loyalty. You will be surprised to learn the big impact little things like color, font choices, and words have on your direct marketing campaign’s ability to capture attention, engage readers with your message, and motivate behavior. This webinar is based on the popular DMA Annual Conference session, earning Back by Popular Demand status three years in a row, and will share critical insights from psychologists and behavior experts – from Freud to today’s leading experts – on what captures attention and drives behavior, rational and irrational. Find out more »

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