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2:00 pm

Customer-Centric Marketing in a Big Data World

March 20, 2013 @ 2:00 pm - 3:00 pm

(Click on webinar title to view complete description and to REGISTER.)

Sponsored by: FICO

The most important asset a company has is its Customers. Without customers a company will cease to exist. Holding on to those customers and getting them to buy from you over and over again is key to a retailer’s long-term success. In a rush to prevent their customers from leaving and purchasing a greater variety of products and services, retailers have deployed loyalty programs with a myriad of benefits for customers – if they jump through the right hoops. But are the benefits the right benefits? Are these benefits driving the type of consistent behavior? And should a customer have to jump through so many hoops? Find out more »

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