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Events for March 2013

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Audience Centric Paid Media Marketing: Moving Beyond Channels Silos

Audience Centric Paid Media Marketing: Moving Beyond Channels Silos

March 7, 2013 @ 2:00 pm - 3:00 pm

(Click on webinar title to view complete description and to REGISTER.)

Sponsored by: The Search Agency
Paid Search, display, video, mobile, social ads and comparison shopping engines are vastly becoming larger and larger budget lines for brands. However, should you marketing budget be dictated by channels or should it be articulated in terms of how the consumer is interacting with your brand. Companies can’t easily understand how much of their budget and working media is aligned towards messaging the consumer.


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Psychology-Based Marketing – Triggering the Unconscious Mind

Psychology-Based Marketing – Triggering the Unconscious Mind

March 12, 2013 @ 2:00 pm - 3:00 pm

(Click on webinar title to view complete description and to REGISTER.)
Sponsored by: e4marketing

To get big results and a positive ROI in any market climate, you must get inside your customers unconscious mind and appeal to the irrational forces that drive choice, behavior, and loyalty. You will be surprised to learn the big impact little things like color, font choices, and words have on your direct marketing campaign’s ability to capture attention, engage readers with your message, and motivate behavior. This webinar is based on the popular DMA Annual Conference session, earning Back by Popular Demand status three years in a row, and will share critical insights from psychologists and behavior experts – from Freud to today’s leading experts – on what captures attention and drives behavior, rational and irrational.


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Customer-Centric Marketing in a Big Data World

Customer-Centric Marketing in a Big Data World

March 20, 2013 @ 2:00 pm - 3:00 pm

(Click on webinar title to view complete description and to REGISTER.)

Sponsored by: FICO

The most important asset a company has is its Customers. Without customers a company will cease to exist. Holding on to those customers and getting them to buy from you over and over again is key to a retailer’s long-term success. In a rush to prevent their customers from leaving and purchasing a greater variety of products and services, retailers have deployed loyalty programs with a myriad of benefits for customers – if they jump through the right hoops. But are the benefits the right benefits? Are these benefits driving the type of consistent behavior? And should a customer have to jump through so many hoops?


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DMA Innovation Awards 2013: Everything You Need to Know + Why You Should Enter

DMA Innovation Awards 2013: Everything You Need to Know + Why You Should Enter

March 28, 2013 @ 2:00 pm - 2:30 pm

Sponsor: DMA Innovation Awards
The DMA Innovation Awards 2013 celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change. 2013 marks the fifth year that DMA will recognize the companies and organizations who are making innovative, groundbreaking advances in marketing technology. Learn all about the Innovation Awards program, including entry criteria, the judging process, and how to tackle the Entry Form so your submission stands apart from the rest in this 30-minute webinar, hosted by DMA Innovation Awards Founder and Judge, Bruce Biegel.


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