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Events for April 4, 2013 through October 3, 2013

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April 2013

Linking Customer Experience to Operational and Business Performance

April 4, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: iKnowtion
According to Forrester Research, 86% of leaders place Customer Experience (CE) as their top strategic priority. The measurement of customer experience has exploded, and numerous metrics abound, most of them focused on measuring subjective customer perceptions like customer satisfaction and net promoter score (NPS). Most of the work in CE today is limited to the collection and analysis of self-stated subjective data, which we believe is not sufficient for CE success.

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Content Marketing: Not Just Hype (Unless You Make It That Way)

April 18, 2013 @ 2:00 pm - 3:00 pm

Sponsored by : The Search Agency

Content Marketing is the latest buzz word to hit the online marketing world. But what does it really mean? Should you shake in your boots because you don’t have a Content Marketing plan or should you snub your nose at it because it’s just a new industry term? The answer is it varies. Content Marketing is definitely more than a buzz word, but if you don’t do your homework and truly embrace the spirit and overall goals of Content Marketing, then your Content Marketing activities could very well end up being nothing but hype.

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Driving Loyalty with Customer Analytics

April 24, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: FICO
Today’s most competitive retailers are using analytics to boost marketing response rates, improve the customer experience and increase revenues. Analytics enables retailers to treat their customers differently, even individually, based on insights into preferences and their ability to predict future behavior.

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Deliverability: The Realities and Demands of Today’s Market

April 25, 2013 @ 2:00 pm - 3:00 pm

Sponsored by : Act-On Software, Inc.
Email deliverability is a critical issue for marketers – and the rules keep changing. Join us as David Fowler, Chief Privacy & Deliverability Officer at Act-On, discusses the complex issues that affect email marketing, deliverability and privacy compliance. He’ll share best practices learned in a 20-year career in global deliverability as an executive, consultant, and speaker for such organizations as the Federal Trade Commission, American Marketing Association, TRUSTe, and the Email Insider Summit.

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10 Steps to Creating Your Own Marketing Automation Blueprint

April 30, 2013 @ 2:00 pm - 3:00 pm

Sponsored by : Revenue Automation Inc.
Companies are now in a very unique situation – they are seeing the value in looking at implementing advanced marketingRevenue-Automation automation programs to increase engagement, lift and online conversions. Advanced marketing automation takes a lot of planning, work and commitment to ensure you are doing everything possible to increase revenue within your organization.

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May 2013
Free for DMA Members, $150 for Non-Members

Online Attribution and Digital Channel Tactics Explained

May 1, 2013 @ 2:00 pm - 3:00 pm

Sponsored By: DMA Nonprofit Federation
Remember when you could judge the value of a marketing channel by measuring its direct revenue response? Those days are long gone. In today’s digital, multi-channel world, the medium that drives traffic, awareness or demand is often different than the medium that yields the conversion. You need both to be successful . . . and you need measurement approaches that comprehend the impact of both on the revenue return.

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Leveraging Offline Customer Data Online

May 7, 2013 @ 2:00 pm - 3:00 pm

Sponsored By: Live Ramp and Datalab

Today there exists a chasm between offline data and the online world. As a marketer how can you utilize your CRM data to target relevant online display ads? Moreover, if you sell in brick and mortar stores, how can you possibly assess whether your online ad campaigns are successfully driving offline conversions?

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The Silver Lining: Advanced Email Marketing with the Cloud

May 8, 2013 @ 11:00 am - 12:00 pm

Sponsored by: Teradata Corporation

Execute more relevant, personalized, and targeted customer communications. Email ranks at or near the top of digital ROI surveys, is immediately measurable and, from an enterprise perspective, email forms a natural bridge to connecting digital and traditional marketing efforts with data collection. By integrating campaign management and centralizing data collection, businesses can achieve unprecedented coordination between front office and back office systems. Join us to learn more about campaign management and system integration from our successful consumer case studies.

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Social Behavioral Data: How It’s Shaping The Way We Market

May 21, 2013 @ 2:00 pm - 3:00 pm

Sponsor: TrueLens

The growth in social media has generated a flood of data. So far though, marketers have not been able to tap into social data’s true value. Identifying trending topics via social listening tools to inform content strategy is only scratching the surface. The real value of social lies in the ability to link rich social behavioral data to individuals in the marketing database to develop highly relevant communications that capture what customers want through their eyes rather than just through the eyes of the brand. Talk about true customer-centric marketing.

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Engagement Marketing: Creating Conversations That Cut Through the Noise

May 22, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Marketo

Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is through engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only “speak” to individuals, but they must also be able to effectively “listen.” Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike.

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How the Savvy Retailer Creates a Seamless Shopping Experience

May 23, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Velti
Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives. Why? The consumer of today is connected to endless amounts of information at all times – consumers spend an average of 144 minutes daily engaged on their mobile phones (eMarketer).

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Building Connected Relationships with Advanced Customer Analytics

May 29, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO

With all of the buzz around marketing personalization and Big Data, it’s clear that retailers need advanced analytics to engage customers effectively. What is less clear is how to succeed.

Register Now to Attend Our Webinar: Building Connected Relationships with Advanced Customer Analytics

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Countdown to the New COPPA: What To Do When Compliance Seems Impossible

May 30, 2013 @ 2:00 pm - 3:00 pm

Sponsor: DMA

The clock is ticking – are you ready for the new COPPA Rule?

On July 1, 2013, sweeping new regulations for marketing to children take effect. In updating the Children’s Online Privacy Protection Act (COPPA) Rule, the Federal Trade Commission (FTC) has extended its reach to new businesses and new information. Even if you were safe in the past, you may not be in this brave new regulatory world.

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June 2013

The Path to a Killer Marketing Strategy – The Secret Sauce for Revenue

June 4, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Marketo

In this update to the popular webinar, “Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle,” Jon Miller, VP of Marketing and co-founder of Marketo, will present actual examples of how Marketo’s content marketing, lead generation, and marketing automation strategies can help you generate up to 50% more qualified leads while simultaneously improving your sales productivity by 40%.

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Learning from the Best: Email Tactics of Top Performing Retailers

June 19, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Bronto

Even industry trailblazers hear the occasional dull thud in the inbox. Launching new email programs involves risk and the potential to reap the rewards of highly engaged subscribers who are in the buying mood. With the splintering of email communications across traditional and mobile inboxes, it’s vital that marketers learn how to break the mold with diverse promotional tactics, design techniques and data strategies. Learn which ad-hoc messages pack the most punch and how automation can both streamline your processes and bungle the customer experience.

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Everything You Need To Know About Quality Score, Big Data, and Customer Conversions

June 20, 2013 @ 12:30 pm - 2:00 pm

Sponsor: Market Motive

What do Big Data, Conversion Rate Optimization, and Quality Score have in common? Only everything. Discover how these critical elements are the three legs of a well-balanced online marketing stool.

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FICO Presents Mastering New Marketing Automation Approaches

June 27, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO
The age of the customer ties success to firms’ ability to know and serve their customers. Campaigns provide an instrument to drive customer behavior, but traditional campaign approaches can’t keep up with pervasively addressable customers who engage well before and after the point of purchase. However, marketers continue to struggle with too few resources to build advanced campaigns, processes that are divided across fragmented channels and demands that prioritize short-term lift over lifetime value.

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July 2013

Google Enhanced Campaign Transition Basics – What to Know Before July 22nd

July 11, 2013 @ 2:00 pm - 3:00 pm

Sponsor: The Search Agency

One of the biggest changes to Google in years will take place on July 22nd when Google will switch all advertisers to the new Enhanced Campaign platform. Campaigns will combine all devices so it is important to know the necessary steps to stay competitive in the new Enhanced Campaign world. With the knowledge from this webinar, advertisers will understand the most important changes taking place and learn how to set up your current campaigns to thrive this multi-device structure. Learn concerns and solutions from both the advertiser and agency so you can prepare your campaigns to produce results in this new digital advertising marketplace.

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Web Analytics Workshop ~ Put the Competition to Work for You: The Power of Competitive Intelligence Analysis

July 17, 2013 @ 12:30 pm - 1:30 pm

Sponsored by: Market Motive

What do your competitors know that you don’t know? Very little, if you do it right. The better you know your competitors, the better you can compete. Avinash Kaushik explains how using Google Trends, HitWise, Quantcast and other tools can bring valuable visibility into your competitors’ online successes (and failures). Then, learn to measure, analyze, and apply that data to make a real difference in your business. Discover why search data analysis is called the database of intention, and why it provides such powerful insight. Avinash will review the paid and free tools that can provide priceless competitive data around the corner, or around the world. This may just make you rethink what it means to do web analytics.

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August 2013

How to Build Your Editorial Calendar

August 7, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Compendium
Launching an editorial calendar for your company can be a daunting task. But, streamlining and organizing all of your company’s content and ideas is impossible without one. An editorial calendar will allow you to focus on goals & execution, ensure you have the content you need when you need it and align your various business segments. During this webinar Clayton Stobbs, Director of Client Experience at Compendium, will…

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Transforming Your Customer Experiences Now! 4 High Impact Actions

August 8, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: ERDM & LLSA
Join Ernan Roman, Customer Experience innovator and Marketing Hall of Fame inductee, and Eric Greenberg, EVP Marketing, Life Line Screening, to learn how to transform your Customer Experience and achieve double digit increases in response, revenue, and satisfaction.

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Hill Day At My Desk – Quarterly Government Affairs Briefing

August 15, 2013 @ 2:00 pm - 3:00 pm

Privacy bills, data protection inquiries and do not track… oh my! It’s a busy year for privacy, data protection and data use issues that impact data-driven marketers. Your business is at stake, and DMA is actively fighting to eliminate or curb heedless regulation that stifles innovation and limits our data-driven lifestyle. Get in the know, and learn how to turn the discussion around these issues into business growth and opportunity. Join DMA in an open call for our top members…

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The New Rules of the Road: Marketing Data Governance in the Era of “Big Data” Presenting the results of a DMA/Winterberry Group Research Initiative

August 19, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Winterberry Group

Lots of people talk about “Big Data.” Some have even made the leap to discussing “Big Insight” or “Big Opportunities.” But so far, few have provided concrete guidance for how businesses should collect, manage and safeguard their valuable customer information in a way that actually improves bottom-line results. With the findings of a recently-completed white paper, Winterberry Group’s Jonathan Margulies and the DMA’s Gina Scala will present a new look at the practice of marketing data governance—explaining how it has evolved from a foundation in “privacy and security” to represent one of the centerpiece pillars of the engagement marketing effort, unlocking new pockets of value to benefit customers, marketers and other stakeholders alike.

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Find the Right Talent for Your Company with the DMA Career Center

August 22, 2013 @ 2:00 am - 3:00 pm

Webinar Sponsored by: DMA Education and Boxwood Technology Join us for an insider’s look at the DMA Career Center- specifically for those interested in finding top talent within the marketing industry. Gina Scala, VP of Education & Professional Development at the DMA, and Heidi Gandy, Account Executive at Boxwood Technology, Inc., will first introduce you to the DMA Career Center, a valuable resource for the HR professional, and then provide insight on how to best utilize this tool. In under…

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5 Key strategies to measure your marketing effectiveness

August 27, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO It’s all about the results. Marketing departments are constantly under increasing pressure to deliver results that are tangible with smaller budgets, but are you tracking the right KPI’s to show appropriate value? As the practice of marketing continues to evolve, marketers need more sophisticated and accurate ways of measuring the effeteness of the programs they run. This webinar will discuss advanced techniques and 5 key strategies behind successful marketer’s KPI’s so you can report with confidence the ROI…

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Using Big Data to Drive Marketing Relevancy and Decision Agility

August 28, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Harte-Hanks Inc. Leveraging Big Data is all about harnessing the volume, velocity and variety of data and data sources to support your on-demand business decision needs, making data analysis both more efficient and more informed. Join Ken Blake and Dan Rubin for an insightful look at the new data-driven tools and techniques available to enhance customer insight, improve decision agility, inform marketing campaign targeting and increase messaging relevance. This webinar will uncover: The data required to ensure relevancy; Real-world…

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September 2013

The No Hype, Get to the Root of It, Everything You Need to Know About Gmail’s Tabbed Inbox Webinar

September 4, 2013 @ 2:00 pm - 3:00 pm

Sold Out! Click to be put on the waiting list and receive webinar recording! Sponsors: Movable Ink and Return Path Email marketing is experiencing the most significant overhaul since its inception with the arrival of Gmail’s new tabbed inbox, which routes all permission-based marketing emails to a separate tab labeled “Promotions.” While some pundits are hyperbolically proclaiming the demise of email marketing, the new Gmail inbox is a natural evolution of the channel – not a destructive event – and…

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DMA Analytics Council Presents: Your Diamond in the Rough: Making Analytics Shine in your Marketing Organization

September 12, 2013 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM Data and analytics will experience an 18% – 25% growth rate during the next five years. There is clearly intense interest the differentiating capabilities of analytics-driven insights to improve marketing decision making. A well-integrated analytic competency that embeds a culture of data-driven decision making is now essential table stakes for any brand that wants to compete effectively. Are you ready for this transformation? Growing a data-driven culture does not happen easily; core…

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Protecting Your Mobile Investment

September 17, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Velti Marketers use mobile messaging to reach consumers at critical touch points in their purchase cycle. As the holidays approach, your brand cannot afford to lose communication with your customers… so what happens if your messaging fails? Issues arise during high demand in critical periods, unplanned outages, and planned maintenances. No player in the messaging space can guarantee 100% uptime. Start preparing now! Join Harvey Scholl in our webinar, Protecting Your Mobile Investment, as he discusses how to…

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October 2013

The Power of Language & Emotions in Marketing

October 3, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Persado This session will introduce you to the importance of language & emotions in marketing. Millions of different language variations exist for any marketing message, and therefore there are significant variations in customer response and engagement between the best and worst performing marketing message. Guy Krief, along with Michael Collins, will provide an in-depth explanation of how to generate the best potential result in your marketing with the utilization of science. Guy Krief, Sr. VP of Product Innovation…

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