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Events for April 2013

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Transforming Your Customer Experiences Now! 4 High Impact Actions

Transforming Your Customer Experiences Now! 4 High Impact Actions

April 3, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: ERDM & LLSA
Join Ernan Roman, Customer Experience innovator and Marketing Hall of Fame inductee, and Eric Greenberg, EVP Marketing, Life Line Screening, to learn how to transform your Customer Experience and achieve double digit increases in response, revenue, and satisfaction.


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Linking Customer Experience to Operational and Business Performance

Linking Customer Experience to Operational and Business Performance

April 4, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: iKnowtion
According to Forrester Research, 86% of leaders place Customer Experience (CE) as their top strategic priority. The measurement of customer experience has exploded, and numerous metrics abound, most of them focused on measuring subjective customer perceptions like customer satisfaction and net promoter score (NPS). Most of the work in CE today is limited to the collection and analysis of self-stated subjective data, which we believe is not sufficient for CE success.


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Content Marketing: Not Just Hype (Unless You Make It That Way)

Content Marketing: Not Just Hype (Unless You Make It That Way)

April 18, 2013 @ 2:00 pm - 3:00 pm

Sponsored by : The Search Agency

Content Marketing is the latest buzz word to hit the online marketing world. But what does it really mean? Should you shake in your boots because you don’t have a Content Marketing plan or should you snub your nose at it because it’s just a new industry term? The answer is it varies. Content Marketing is definitely more than a buzz word, but if you don’t do your homework and truly embrace the spirit and overall goals of Content Marketing, then your Content Marketing activities could very well end up being nothing but hype.


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Driving Loyalty with Customer Analytics

Driving Loyalty with Customer Analytics

April 24, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: FICO
Today’s most competitive retailers are using analytics to boost marketing response rates, improve the customer experience and increase revenues. Analytics enables retailers to treat their customers differently, even individually, based on insights into preferences and their ability to predict future behavior.


Deliverability: The Realities and Demands of Today’s Market

Deliverability: The Realities and Demands of Today’s Market

April 25, 2013 @ 2:00 pm - 3:00 pm

Sponsored by : Act-On Software, Inc.
Email deliverability is a critical issue for marketers - and the rules keep changing. Join us as David Fowler, Chief Privacy & Deliverability Officer at Act-On, discusses the complex issues that affect email marketing, deliverability and privacy compliance. He'll share best practices learned in a 20-year career in global deliverability as an executive, consultant, and speaker for such organizations as the Federal Trade Commission, American Marketing Association, TRUSTe, and the Email Insider Summit.


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10 Steps to Creating Your Own Marketing Automation Blueprint

10 Steps to Creating Your Own Marketing Automation Blueprint

April 30, 2013 @ 2:00 pm - 3:00 pm

Sponsored by : Revenue Automation Inc.
Companies are now in a very unique situation – they are seeing the value in looking at implementing advanced marketingRevenue-Automation automation programs to increase engagement, lift and online conversions. Advanced marketing automation takes a lot of planning, work and commitment to ensure you are doing everything possible to increase revenue within your organization.