Sponsored By: DMA Nonprofit Federation
Remember when you could judge the value of a marketing channel by measuring its direct revenue response? Those days are long gone. In today’s digital, multi-channel world, the medium that drives traffic, awareness or demand is often different than the medium that yields the conversion. You need both to be successful . . . and you need measurement approaches that comprehend the impact of both on the revenue return.
Sponsored By: Live Ramp and Datalab
Today there exists a chasm between offline data and the online world. As a marketer how can you utilize your CRM data to target relevant online display ads? Moreover, if you sell in brick and mortar stores, how can you possibly assess whether your online ad campaigns are successfully driving offline conversions?Find out more »
Sponsored by: Teradata Corporation
Execute more relevant, personalized, and targeted customer communications. Email ranks at or near the top of digital ROI surveys, is immediately measurable and, from an enterprise perspective, email forms a natural bridge to connecting digital and traditional marketing efforts with data collection. By integrating campaign management and centralizing data collection, businesses can achieve unprecedented coordination between front office and back office systems. Join us to learn more about campaign management and system integration from our successful consumer case studies.Find out more »
The growth in social media has generated a flood of data. So far though, marketers have not been able to tap into social data’s true value. Identifying trending topics via social listening tools to inform content strategy is only scratching the surface. The real value of social lies in the ability to link rich social behavioral data to individuals in the marketing database to develop highly relevant communications that capture what customers want through their eyes rather than just through the eyes of the brand. Talk about true customer-centric marketing.Find out more »
Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is through engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only “speak” to individuals, but they must also be able to effectively “listen.” Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike.Find out more »
Sponsored by: Velti
Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives. Why? The consumer of today is connected to endless amounts of information at all times – consumers spend an average of 144 minutes daily engaged on their mobile phones (eMarketer).
With all of the buzz around marketing personalization and Big Data, it’s clear that retailers need advanced analytics to engage customers effectively. What is less clear is how to succeed.
Register Now to Attend Our Webinar: Building Connected Relationships with Advanced Customer AnalyticsFind out more »
The clock is ticking – are you ready for the new COPPA Rule?
On July 1, 2013, sweeping new regulations for marketing to children take effect. In updating the Children’s Online Privacy Protection Act (COPPA) Rule, the Federal Trade Commission (FTC) has extended its reach to new businesses and new information. Even if you were safe in the past, you may not be in this brave new regulatory world.Find out more »
In this update to the popular webinar, “Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle,” Jon Miller, VP of Marketing and co-founder of Marketo, will present actual examples of how Marketo’s content marketing, lead generation, and marketing automation strategies can help you generate up to 50% more qualified leads while simultaneously improving your sales productivity by 40%.Find out more »
Sponsored by: Bronto
Even industry trailblazers hear the occasional dull thud in the inbox. Launching new email programs involves risk and the potential to reap the rewards of highly engaged subscribers who are in the buying mood. With the splintering of email communications across traditional and mobile inboxes, it’s vital that marketers learn how to break the mold with diverse promotional tactics, design techniques and data strategies. Learn which ad-hoc messages pack the most punch and how automation can both streamline your processes and bungle the customer experience.Find out more »
Sponsor: Market Motive
What do Big Data, Conversion Rate Optimization, and Quality Score have in common? Only everything. Discover how these critical elements are the three legs of a well-balanced online marketing stool.Find out more »
The age of the customer ties success to firms’ ability to know and serve their customers. Campaigns provide an instrument to drive customer behavior, but traditional campaign approaches can’t keep up with pervasively addressable customers who engage well before and after the point of purchase. However, marketers continue to struggle with too few resources to build advanced campaigns, processes that are divided across fragmented channels and demands that prioritize short-term lift over lifetime value.
Sponsor: The Search Agency
One of the biggest changes to Google in years will take place on July 22nd when Google will switch all advertisers to the new Enhanced Campaign platform. Campaigns will combine all devices so it is important to know the necessary steps to stay competitive in the new Enhanced Campaign world. With the knowledge from this webinar, advertisers will understand the most important changes taking place and learn how to set up your current campaigns to thrive this multi-device structure. Learn concerns and solutions from both the advertiser and agency so you can prepare your campaigns to produce results in this new digital advertising marketplace.Find out more »
Sponsored by: Market Motive
What do your competitors know that you don’t know? Very little, if you do it right. The better you know your competitors, the better you can compete. Avinash Kaushik explains how using Google Trends, HitWise, Quantcast and other tools can bring valuable visibility into your competitors’ online successes (and failures). Then, learn to measure, analyze, and apply that data to make a real difference in your business. Discover why search data analysis is called the database of intention, and why it provides such powerful insight. Avinash will review the paid and free tools that can provide priceless competitive data around the corner, or around the world. This may just make you rethink what it means to do web analytics.Find out more »
Sponsored by: Compendium
Launching an editorial calendar for your company can be a daunting task. But, streamlining and organizing all of your company’s content and ideas is impossible without one. An editorial calendar will allow you to focus on goals & execution, ensure you have the content you need when you need it and align your various business segments. During this webinar Clayton Stobbs, Director of Client Experience at Compendium, will…
Sponsored by: ERDM & LLSA
Join Ernan Roman, Customer Experience innovator and Marketing Hall of Fame inductee, and Eric Greenberg, EVP Marketing, Life Line Screening, to learn how to transform your Customer Experience and achieve double digit increases in response, revenue, and satisfaction.
Privacy bills, data protection inquiries and do not track… oh my! It’s a busy year for privacy, data protection and data use issues that impact data-driven marketers. Your business is at stake, and DMA is actively fighting to eliminate or curb heedless regulation that stifles innovation and limits our data-driven lifestyle. Get in the know, and learn how to turn the discussion around these issues into business growth and opportunity. Join DMA in an open call for our top members…Find out more »
Sponsored by: Winterberry Group
Lots of people talk about “Big Data.” Some have even made the leap to discussing “Big Insight” or “Big Opportunities.” But so far, few have provided concrete guidance for how businesses should collect, manage and safeguard their valuable customer information in a way that actually improves bottom-line results. With the findings of a recently-completed white paper, Winterberry Group’s Jonathan Margulies and the DMA’s Gina Scala will present a new look at the practice of marketing data governance—explaining how it has evolved from a foundation in “privacy and security” to represent one of the centerpiece pillars of the engagement marketing effort, unlocking new pockets of value to benefit customers, marketers and other stakeholders alike.Find out more »
Webinar Sponsored by: DMA Education and Boxwood Technology Join us for an insider’s look at the DMA Career Center- specifically for those interested in finding top talent within the marketing industry. Gina Scala, VP of Education & Professional Development at the DMA, and Heidi Gandy, Account Executive at Boxwood Technology, Inc., will first introduce you to the DMA Career Center, a valuable resource for the HR professional, and then provide insight on how to best utilize this tool. In under…Find out more »
Sponsor: FICO It’s all about the results. Marketing departments are constantly under increasing pressure to deliver results that are tangible with smaller budgets, but are you tracking the right KPI’s to show appropriate value? As the practice of marketing continues to evolve, marketers need more sophisticated and accurate ways of measuring the effeteness of the programs they run. This webinar will discuss advanced techniques and 5 key strategies behind successful marketer’s KPI’s so you can report with confidence the ROI…Find out more »
Sponsor: Harte-Hanks Inc. Leveraging Big Data is all about harnessing the volume, velocity and variety of data and data sources to support your on-demand business decision needs, making data analysis both more efficient and more informed. Join Ken Blake and Dan Rubin for an insightful look at the new data-driven tools and techniques available to enhance customer insight, improve decision agility, inform marketing campaign targeting and increase messaging relevance. This webinar will uncover: The data required to ensure relevancy; Real-world…Find out more »
Sold Out! Click to be put on the waiting list and receive webinar recording! Sponsors: Movable Ink and Return Path Email marketing is experiencing the most significant overhaul since its inception with the arrival of Gmail’s new tabbed inbox, which routes all permission-based marketing emails to a separate tab labeled “Promotions.” While some pundits are hyperbolically proclaiming the demise of email marketing, the new Gmail inbox is a natural evolution of the channel – not a destructive event – and…Find out more »
Presented by: DMA Analytics Council Sponsored by: IBM Data and analytics will experience an 18% – 25% growth rate during the next five years. There is clearly intense interest the differentiating capabilities of analytics-driven insights to improve marketing decision making. A well-integrated analytic competency that embeds a culture of data-driven decision making is now essential table stakes for any brand that wants to compete effectively. Are you ready for this transformation? Growing a data-driven culture does not happen easily; core…Find out more »
Sponsored by: Velti Marketers use mobile messaging to reach consumers at critical touch points in their purchase cycle. As the holidays approach, your brand cannot afford to lose communication with your customers… so what happens if your messaging fails? Issues arise during high demand in critical periods, unplanned outages, and planned maintenances. No player in the messaging space can guarantee 100% uptime. Start preparing now! Join Harvey Scholl in our webinar, Protecting Your Mobile Investment, as he discusses how to…Find out more »
Sponsored by: Persado This session will introduce you to the importance of language & emotions in marketing. Millions of different language variations exist for any marketing message, and therefore there are significant variations in customer response and engagement between the best and worst performing marketing message. Guy Krief, along with Michael Collins, will provide an in-depth explanation of how to generate the best potential result in your marketing with the utilization of science. Guy Krief, Sr. VP of Product Innovation…Find out more »
Sponsored by: DMANF Are you concerned about the recent media inquiries challenging fundraising costs and relationships with agencies? Most legitimate organizations follow the highest ethical standards and practices due to their public trust with donors, but a handful of bad actors could hurt the fundraising community and destroy such public trust. As a result, the DMANF recently issued Fundraising Principles that all members must adhere to. Please join this webinar to review the Principles and your obligations as an ethical…Find out more »
Presented by: DMA Analytics Council Sponsored by: IBM The promise of machine learning tools is to aid marketers in rapid digital interaction and more relevant proactive outreach. Despite a flurry of innovation, three are still gaps – creating pitfalls for the uninformed. Consider that while consumers can access information and interact with brands at the palm of their hands anywhere and anytime, brand marketers have failed to adapt to this pace and leverage consumers’ “moments of truth”: Most social marketers…Find out more »
Sponsored by: DMA DDMI is preparing to release its first major academic study, entitled “The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy.” This economic impact study was undertaken by Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University and quantifies the economic benefits – from GDP to jobs – realized when consumer data is allowed to fuel responsible data-driven marketing and innovation. In October 2012, the Direct Marketing Association (DMA)…Find out more »
Sponsored by: SmartFocus Emailvision announced it has changed its name to SmartFocus. As an innovator in real-time, personalized marketing across email, mobile, social, and web, the new brand name better reflects our vision and solutions capabilities that the company brings to the market. As SmartFocus, the company will continue to provide scalable, reliable, and secure cloud services to more than 2,500 existing customers across Europe, America, and Asia. Join SmartFocus and the Direct Marketing Association (DMA) for an exclusive webinar…Find out more »
Sponsored by: DMANF and ASPCA As good direct marketers we know we should test, test, test, but just what shape should all that testing take? The Senior Director of the ASPCA’s Member Communications program will share lessons learned on two very different testing approaches they’ve taken to their mailings and how those results have influenced future plans. Testing approaches and creative techniques for renewals, appeals, and other house file campaigns will be discussed. Take-aways Learn different ways to approach testing…Find out more »