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Events for May 1, 2013

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2:00 pm

Free for DMA Members, $150 for Non-Members

Online Attribution and Digital Channel Tactics Explained

May 1, 2013 @ 2:00 pm - 3:00 pm

Sponsored By: DMA Nonprofit Federation
Remember when you could judge the value of a marketing channel by measuring its direct revenue response? Those days are long gone. In today’s digital, multi-channel world, the medium that drives traffic, awareness or demand is often different than the medium that yields the conversion. You need both to be successful . . . and you need measurement approaches that comprehend the impact of both on the revenue return.
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