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2:00 pm


Social Behavioral Data: How It’s Shaping The Way We Market

May 21, 2013 @ 2:00 pm - 3:00 pm

Sponsor: TrueLens

The growth in social media has generated a flood of data. So far though, marketers have not been able to tap into social data’s true value. Identifying trending topics via social listening tools to inform content strategy is only scratching the surface. The real value of social lies in the ability to link rich social behavioral data to individuals in the marketing database to develop highly relevant communications that capture what customers want through their eyes rather than just through the eyes of the brand. Talk about true customer-centric marketing. Find out more »

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