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Events for May 22, 2013

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2:00 pm


Engagement Marketing: Creating Conversations That Cut Through the Noise

May 22, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Marketo

Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is through engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only "speak" to individuals, but they must also be able to effectively "listen." Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike. Find out more »

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