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Events for May 2013

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Online Attribution and Digital Channel Tactics Explained

Online Attribution and Digital Channel Tactics Explained

May 1, 2013 @ 2:00 pm - 3:00 pm

Sponsored By: DMA Nonprofit Federation
Remember when you could judge the value of a marketing channel by measuring its direct revenue response? Those days are long gone. In today’s digital, multi-channel world, the medium that drives traffic, awareness or demand is often different than the medium that yields the conversion. You need both to be successful . . . and you need measurement approaches that comprehend the impact of both on the revenue return.


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Leveraging Offline Customer Data Online

Leveraging Offline Customer Data Online

May 7, 2013 @ 2:00 pm - 3:00 pm

Sponsored By: Live Ramp and Datalab

Today there exists a chasm between offline data and the online world. As a marketer how can you utilize your CRM data to target relevant online display ads? Moreover, if you sell in brick and mortar stores, how can you possibly assess whether your online ad campaigns are successfully driving offline conversions?


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The Silver Lining: Advanced Email Marketing with the Cloud

The Silver Lining: Advanced Email Marketing with the Cloud

May 8, 2013 @ 11:00 am - 12:00 pm

Sponsored by: Teradata Corporation

Execute more relevant, personalized, and targeted customer communications. Email ranks at or near the top of digital ROI surveys, is immediately measurable and, from an enterprise perspective, email forms a natural bridge to connecting digital and traditional marketing efforts with data collection. By integrating campaign management and centralizing data collection, businesses can achieve unprecedented coordination between front office and back office systems. Join us to learn more about campaign management and system integration from our successful consumer case studies.


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Social Behavioral Data: How It’s Shaping The Way We Market

Social Behavioral Data: How It’s Shaping The Way We Market

May 21, 2013 @ 2:00 pm - 3:00 pm

Sponsor: TrueLens

The growth in social media has generated a flood of data. So far though, marketers have not been able to tap into social data’s true value. Identifying trending topics via social listening tools to inform content strategy is only scratching the surface. The real value of social lies in the ability to link rich social behavioral data to individuals in the marketing database to develop highly relevant communications that capture what customers want through their eyes rather than just through the eyes of the brand. Talk about true customer-centric marketing.


Engagement Marketing: Creating Conversations That Cut Through the Noise

Engagement Marketing: Creating Conversations That Cut Through the Noise

May 22, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Marketo

Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is through engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only "speak" to individuals, but they must also be able to effectively "listen." Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike.


How the Savvy Retailer Creates a Seamless Shopping Experience

How the Savvy Retailer Creates a Seamless Shopping Experience

May 23, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Velti
Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives. Why? The consumer of today is connected to endless amounts of information at all times - consumers spend an average of 144 minutes daily engaged on their mobile phones (eMarketer).


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Building Connected Relationships with Advanced Customer Analytics

Building Connected Relationships with Advanced Customer Analytics

May 29, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO

With all of the buzz around marketing personalization and Big Data, it's clear that retailers need advanced analytics to engage customers effectively. What is less clear is how to succeed.

Register Now to Attend Our Webinar: Building Connected Relationships with Advanced Customer Analytics


Countdown to the New COPPA: What To Do When Compliance Seems Impossible

Countdown to the New COPPA: What To Do When Compliance Seems Impossible

May 30, 2013 @ 2:00 pm - 3:00 pm

Sponsor: DMA

The clock is ticking – are you ready for the new COPPA Rule?

On July 1, 2013, sweeping new regulations for marketing to children take effect. In updating the Children’s Online Privacy Protection Act (COPPA) Rule, the Federal Trade Commission (FTC) has extended its reach to new businesses and new information. Even if you were safe in the past, you may not be in this brave new regulatory world.


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