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2:00 pm


FICO Presents Mastering New Marketing Automation Approaches

June 27, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO
The age of the customer ties success to firms’ ability to know and serve their customers. Campaigns provide an instrument to drive customer behavior, but traditional campaign approaches can’t keep up with pervasively addressable customers who engage well before and after the point of purchase. However, marketers continue to struggle with too few resources to build advanced campaigns, processes that are divided across fragmented channels and demands that prioritize short-term lift over lifetime value. Find out more »

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