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Events for July 2013

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Google Enhanced Campaign Transition Basics – What to Know Before July 22nd

Google Enhanced Campaign Transition Basics – What to Know Before July 22nd

July 11, 2013 @ 2:00 pm - 3:00 pm

Sponsor: The Search Agency

One of the biggest changes to Google in years will take place on July 22nd when Google will switch all advertisers to the new Enhanced Campaign platform. Campaigns will combine all devices so it is important to know the necessary steps to stay competitive in the new Enhanced Campaign world. With the knowledge from this webinar, advertisers will understand the most important changes taking place and learn how to set up your current campaigns to thrive this multi-device structure. Learn concerns and solutions from both the advertiser and agency so you can prepare your campaigns to produce results in this new digital advertising marketplace.


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Web Analytics Workshop ~ Put the Competition to Work for You: The Power of Competitive Intelligence Analysis

Web Analytics Workshop ~ Put the Competition to Work for You: The Power of Competitive Intelligence Analysis

July 17, 2013 @ 12:30 pm - 1:30 pm

Sponsored by: Market Motive

What do your competitors know that you don't know? Very little, if you do it right. The better you know your competitors, the better you can compete. Avinash Kaushik explains how using Google Trends, HitWise, Quantcast and other tools can bring valuable visibility into your competitors' online successes (and failures). Then, learn to measure, analyze, and apply that data to make a real difference in your business. Discover why search data analysis is called the database of intention, and why it provides such powerful insight. Avinash will review the paid and free tools that can provide priceless competitive data around the corner, or around the world. This may just make you rethink what it means to do web analytics.


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