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Events for August 27, 2013 through March 19, 2014

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August 2013

5 Key strategies to measure your marketing effectiveness

August 27, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO It’s all about the results. Marketing departments are constantly under increasing pressure to deliver results that are tangible with smaller budgets, but are you tracking the right KPI’s to show appropriate value? As the practice of marketing continues to evolve, marketers need more sophisticated and accurate ways of measuring the effeteness of the programs they run. This webinar will discuss advanced techniques and 5 key strategies behind successful marketer’s KPI’s so you can report with confidence the ROI…

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Using Big Data to Drive Marketing Relevancy and Decision Agility

August 28, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Harte-Hanks Inc. Leveraging Big Data is all about harnessing the volume, velocity and variety of data and data sources to support your on-demand business decision needs, making data analysis both more efficient and more informed. Join Ken Blake and Dan Rubin for an insightful look at the new data-driven tools and techniques available to enhance customer insight, improve decision agility, inform marketing campaign targeting and increase messaging relevance. This webinar will uncover: The data required to ensure relevancy; Real-world…

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September 2013

The No Hype, Get to the Root of It, Everything You Need to Know About Gmail’s Tabbed Inbox Webinar

September 4, 2013 @ 2:00 pm - 3:00 pm

Sold Out! Click to be put on the waiting list and receive webinar recording! Sponsors: Movable Ink and Return Path Email marketing is experiencing the most significant overhaul since its inception with the arrival of Gmail’s new tabbed inbox, which routes all permission-based marketing emails to a separate tab labeled “Promotions.” While some pundits are hyperbolically proclaiming the demise of email marketing, the new Gmail inbox is a natural evolution of the channel – not a destructive event – and…

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DMA Analytics Council Presents: Your Diamond in the Rough: Making Analytics Shine in your Marketing Organization

September 12, 2013 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM Data and analytics will experience an 18% – 25% growth rate during the next five years. There is clearly intense interest the differentiating capabilities of analytics-driven insights to improve marketing decision making. A well-integrated analytic competency that embeds a culture of data-driven decision making is now essential table stakes for any brand that wants to compete effectively. Are you ready for this transformation? Growing a data-driven culture does not happen easily; core…

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Protecting Your Mobile Investment

September 17, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Velti Marketers use mobile messaging to reach consumers at critical touch points in their purchase cycle. As the holidays approach, your brand cannot afford to lose communication with your customers… so what happens if your messaging fails? Issues arise during high demand in critical periods, unplanned outages, and planned maintenances. No player in the messaging space can guarantee 100% uptime. Start preparing now! Join Harvey Scholl in our webinar, Protecting Your Mobile Investment, as he discusses how to…

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October 2013

The Power of Language & Emotions in Marketing

October 3, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Persado This session will introduce you to the importance of language & emotions in marketing. Millions of different language variations exist for any marketing message, and therefore there are significant variations in customer response and engagement between the best and worst performing marketing message. Guy Krief, along with Michael Collins, will provide an in-depth explanation of how to generate the best potential result in your marketing with the utilization of science. Guy Krief, Sr. VP of Product Innovation…

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Free for Members | $150 non-member

GET ETHICAL! Ethical Fundraising Practices – New DMANF Principles!

October 9, 2013 @ 2:00 pm - 3:30 pm

Sponsored by: DMANF Are you concerned about the recent media inquiries challenging fundraising costs and relationships with agencies? Most legitimate organizations follow the highest ethical standards and practices due to their public trust with donors, but a handful of bad actors could hurt the fundraising community and destroy such public trust. As a result, the DMANF recently issued Fundraising Principles that all members must adhere to. Please join this webinar to review the Principles and your obligations as an ethical…

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DMA Analytic Council Presents: Will Machine Learning Algorithms Transform Real Time Digital and Social Interactions?

October 10, 2013 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM The promise of machine learning tools is to aid marketers in rapid digital interaction and more relevant proactive outreach. Despite a flurry of innovation, three are still gaps – creating pitfalls for the uninformed. Consider that while consumers can access information and interact with brands at the palm of their hands anywhere and anytime, brand marketers have failed to adapt to this pace and leverage consumers’ “moments of truth”: Most social marketers…

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The Value of Data: How Data-Driven Marketing Drives Insight, Efficiency and Innovation

October 17, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: DMA DDMI is preparing to release its first major academic study, entitled “The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy.” This economic impact study was undertaken by Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University and quantifies the economic benefits – from GDP to jobs – realized when consumer data is allowed to fuel responsible data-driven marketing and innovation. In October 2012, the Direct Marketing Association (DMA)…

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Improve Your Bottom Line Through Multi-Channel Automated One-to-One Marketing

October 22, 2013 @ 12:00 pm - 1:00 pm

Sponsored by: SmartFocus Emailvision announced it has changed its name to SmartFocus. As an innovator in real-time, personalized marketing across email, mobile, social, and web, the new brand name better reflects our vision and solutions capabilities that the company brings to the market. As SmartFocus, the company will continue to provide scalable, reliable, and secure cloud services to more than 2,500 existing customers across Europe, America, and Asia. Join SmartFocus and the Direct Marketing Association (DMA) for an exclusive webinar…

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Free for Members | $150 non-member

Direct Mail Testing: Form vs. Function

October 23, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: DMANF and ASPCA As good direct marketers we know we should test, test, test, but just what shape should all that testing take? The Senior Director of the ASPCA’s Member Communications program will share lessons learned on two very different testing approaches they’ve taken to their mailings and how those results have influenced future plans. Testing approaches and creative techniques for renewals, appeals, and other house file campaigns will be discussed. Take-aways Learn different ways to approach testing…

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Acquire and Retain Customers: Driving Conversions from Insights to Execution

October 30, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Extraprise & SDL Forrester’s Customer Life-Cycle model demonstrates how people DISCOVER a brand either actively or passively, before they EXPLORE and research the brand or the product being considered. If all goes well, they BUY the product and then ENGAGE with the brand post-purchase. Leveraging the DISCOVER-EXPLORE-BUY-ENGAGE model enables marketers to map their activities to customer journeys, ensuring conversions which drive customer acquisition, as well as customer development and retention. For customer acquisition, marketers need to apply analytics…

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November 2013

Your Customers Need a Clear Path to Your Site: Harness the Power of Digital Marketing – a case study for using paid, owned and earned media

November 5, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Zeon Solutions Marketing has changed and will continue to shift from traditional outbound strategies(direct mail and cold calling) to a new form of lead nurturing, information-based selling. Instead of requesting a print catalog or calling a service center, consumers are heading online for product research, comparative data, and social recommendations. They are interacting with connections on social media, being influenced by online ads, and finding the content they need on search engines. With an endless number of strategies…

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DMA Analytics Council Presents: 7 Ways to Amp Up Your Marketing Using Customer Analytics

November 7, 2013 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM It is no secret that leading marketers are using analytics to bring a whole new level of sophistication to marketing. Now marketing can be truly personalized, cross-channel, and real-time. But what are the technical and practical steps to turn shoppers into buyers? What analytics should marketers be using to optimize online, mobile and offline channels? Attend this webinar to learn how you can: Use analytics across typical data silos to create deeper…

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Hill Day At My Desk – Quarterly Government Affairs Briefing

November 21, 2013 @ 2:00 pm - 3:00 pm

Privacy bills, data protection inquiries and do not track… oh my! It’s a busy year for privacy, data protection and data use issues that impact data-driven marketers. It is no secret that leading marketers are affected by the decisions made in Washington, DC by legislators and regulators. But do you understand how these actions affect the future of your organizations marketing strategy? Do you know what threats exist and how you, as a marketer, can stay ahead of the dozens…

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December 2013

Future Proofing Search Marketing for 2014 and Beyond

December 4, 2013 @ 2:00 pm - 3:00 pm

Sponsor: The Search Agency For search marketers, 2013 was a year of ups and downs, new products, new opportunities, and new challenges. As marketers prepare their marketing strategies and tactics for 2014, its imperative that they reflect on the past year to plan for the future. In this webinar, The Search Agency’s SEO and Paid Media experts will review key trends from 2013 and provide marketers with the knowledge and tools to future-proof their search marketing campaigns for 2014 and…

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DMA Analytic Council Presents: Solving Difficult Research Problems with Bayes Nets

December 5, 2013 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM This is an Intermediate level overview of how to use Bayes Net to solve marketing analytics challenges. We will cover a brief background on conditional logic and compare Bayes Net with other regression-based models. Several practical applications will be covered: Finding structures that make sense starting with a messy questionnaire Predicting market share from questionnaire questions Tackling data mining and text analytics. Key Takeaways Gain a solid understanding of the model, conditional…

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Free for Members | $150 non-member

Multi-Channel Attribution for Non-Profits

December 11, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: DMANF and CDR fundraising Group Multi-channel campaigns generally mean better results for your organization. But when a single constituent receives consistent messaging through multiple channels, how does your organization know which source to attribute the response? We’ll discuss attribution methods for integrated multi-channel campaigns that help organizations determine which channel gets “credit”. We’ll also share best practices for running these types of campaigns. Take-aways Learn various methods for calculating attribution Best practices for multi-channel campaigns Example campaigns across…

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15 Ways to Jump Start Your B2C Customer Acquisition and B2B Demand Generation Programs Now!

December 12, 2013 @ 2:00 pm - 3:00 pm

Sponsor: KERN an Omnicom Agency Nothing is worse than the sinking feeling of missing your campaign goals and exceeding you cost per metrics after weeks of planning and preparation. The sales force starts complaining and your VP starts hovering, waiting to see how you’re going to fix things FAST. If you are faced with B2C acquisition or B2B demand generation and lead nurturing programs delivering less-than-expected results, or you just want to rev up your current program performance, this webinar…

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January 20142014

DMA Analytic Council Presents: Predicting Multi Channel Online Behavior: Easy and Effective Non-Linear Methods

January 16, 2014 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM It’s easy to buy into the promise of big data-driven marketing, but challenging to actually implement. With data coming at us from Data Management Platforms (DMPs), social networks, our own web properties, email, point of sale, promotional, and even old fashioned call centers and direct mail, our scary old terabytes of marketing data have turned into petabytes. All sorts of companies have demonstrated the ability to store and analyze massive data sets,…

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Three Digital Marketing Trends Marketers Can’t Ignore in 2014

January 22, 2014 @ 2:00 pm - 3:00 pm

Hosted by: iCrossing The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success? To answer that question, join Gary Stein, iCrossing’s SVP, Strategy &…

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Marketing Data: The Future of the Data-Driven Economy?

January 23, 2014 @ 2:00 pm - 3:00 pm

Hosted by: DMA|DDMI We all lead data-driven lives. Consumers – and the economy – enjoy greater benefits today because of the innovative use of marketing data. Data sets tell marketers what consumers like and inform not only smart marketing strategies, but also provide vital insight into how we operate as a community, a government, a nation, a society. At the same time, legislators and regulators are questioning the use of marketing “big data” with increased skepticism and concern. Some even…

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How a Custom Survey Provides Exceptional Customer Service

January 29, 2014 @ 2:00 pm - 3:00 pm

Sponsor: emfluence Automation – from welcoming new customers and prospects to re-engaging inactives – is the “easy money” of email marketing. Across all stages of the buyer life cycle, marketers can use automation to stay in touch at the right moment with their customers and prospects. Most importantly, it’s useful for more than just selling – an automated email plus feedback survey combination can lead to happier customers and longer loyalty. Mercedes Benz vehicles attract customers with an especially high…

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February 2014

Learn How to Increase Customer Engagement with Better Data Management and Cross-Channel Marketing

February 5, 2014 @ 2:00 pm - 3:00 pm

Sponsored by: RedPoint Global Growing Customer Engagement is Critical to Success. Learn How Public Media Powerhouse WGBH Accelerated Donor Engagement through Improved Data Management, Content Delivery and Cross-Channel Marketing. Public media powerhouse WGBH Boston serves New England, the nation, and the world with educationally rich content that informs, inspires, and entertains. The single largest producer of Web and TV content for PBS and a major supplier of programming for public radio nationwide, WGBH has earned countless awards, including broadcasting’s top…

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Behavioral Lead Scoring: Segmentation Beyond Demographics

February 11, 2014 @ 2:00 pm - 3:00 pm

Sponsored by: Act-On It’s no secret that the marketing paradigm has shifted. As people self-select into increasingly fluid and fragmented groups, getting the right message to the right market segment has become more and more complicated. It is crucial that marketers are prepared to collect and interpret data that will provide actionable insight into real sales potential. Join Janelle Johnson, Director of Demand Gen, and Linda West, Manager of Demand Gen, to explore a focused approach, identifying specific behavioral patterns…

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DMA Analytic Council Presents: Your Customers Want to Love You – Transforming Customer Experiences With Big Data…

February 13, 2014 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM As the number of interaction channels have exploded, it has become harder to maintain a consistent customer experience across interaction touch-points. Only 15% of CIO’s say their companies do “very well” in maintaining a consistent user experience across all communication channels.* Since most interaction channels are siloed, and channels do not share information with each other, most customer experience breakdowns occur at the boundaries between interaction channels. Think about a service issue…

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DMA Member Only Briefing: Readiness Planning for Data Breaches

February 20, 2014 @ 2:00 pm - 3:00 pm

Sponsored by: DMA We have entered a “new normal.” The criminals behind the recent spate of data breaches are still out there, and every retailer and every marketer who uses consumer data (and who among us does not?) needs to be ready. Join DMA to learn about resources for members on how to prepare, react and build stronger trust bonds with your customers. You will learn about: DMA Assets you can use for completing your readiness efforts. Legal advice on…

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Free for Members | $150 non-member

ETHICS AND COMPLIANCE: Happy New Year Mega-Compliance Session!

February 26, 2014 @ 1:30 pm - 2:30 pm

Sponsored by: DMA 2013 brought marketers many compliance changes across marketing channels-from mobile app privacy to heightened responsibility to protect children’s information and health data. Are you doing the right things to be in compliance? Learn about the latest DMA guidelines updates and compliance issues to stay ahead of the curve. Join us for this comprehensive overview and bring your questions! Topics will include: Health Information regulation updates Telephone and texting regulation updates Mobile marketing and privacy updates Email, data…

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March 2014

PPC Workshop: Balance of (PPC) Power: Coordinating PPC With Other Channels

March 5, 2014 @ 12:30 pm - 1:30 pm

Sponsored by: Market Motive Struggling to balance PPC with other channels? Learn to coordinate your PPC campaigns with your other marketing efforts, and maximize your effectiveness. Make your PPC work and play well with: Email campaigns SEO TV Radio … and more. Once you’re running on all cylinders, your marketing engine will be unstoppable. Speakers: Brad Geddes Brad Geddes is the author of the well-respected book Advanced Google Adwords, and founder of Certified Knowledge, an online source where the Paid…

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Email Marketing Automation: How to Cut Costs, Boost Your Productivity and Ramp Up Your Marketing ROI

March 19, 2014 @ 2:00 pm - 3:00 pm

Sponsored by: DotMailer All of the email marketers that I have spoken with share some universal truths: They never have enough data. Their email programs could be more effective. They don’t have enough time to affect numbers one and two. That is the reality we live in but in a lot of ways we have made a rod for our own backs. We do not have the time because we are too busy creating every campaign from scratch and confusing…

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