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How to Build Your Editorial Calendar

How to Build Your Editorial Calendar

August 7, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Compendium Launching an editorial calendar for your company can be a daunting task. But, streamlining and organizing all of your company's content and ideas is impossible without one. An editorial calendar will allow you to focus on goals & execution, ensure you have the content you need when you need it and align your various business segments. During this webinar Clayton Stobbs, Director of Client Experience at Compendium, will...

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Transforming Your Customer Experiences Now! 4 High Impact Actions

Transforming Your Customer Experiences Now! 4 High Impact Actions

August 8, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: ERDM & LLSA Join Ernan Roman, Customer Experience innovator and Marketing Hall of Fame inductee, and Eric Greenberg, EVP Marketing, Life Line Screening, to learn how to transform your Customer Experience and achieve double digit increases in response, revenue, and satisfaction.

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Hill Day At My Desk – Quarterly Government Affairs Briefing

Hill Day At My Desk – Quarterly Government Affairs Briefing

August 15, 2013 @ 2:00 pm - 3:00 pm

Privacy bills, data protection inquiries and do not track… oh my! It’s a busy year for privacy, data protection and data use issues that impact data-driven marketers. Your business is at stake, and DMA is actively fighting to eliminate or...read more →

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The New Rules of the Road: Marketing Data Governance in the Era of “Big Data” Presenting the results of a DMA/Winterberry Group Research Initiative

The New Rules of the Road: Marketing Data Governance in the Era of “Big Data” Presenting the results of a DMA/Winterberry Group Research Initiative

August 19, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Winterberry Group Lots of people talk about “Big Data.” Some have even made the leap to discussing “Big Insight” or “Big Opportunities.” But so far, few have provided concrete guidance for how businesses should collect, manage and safeguard their valuable customer information in a way that actually improves bottom-line results. With the findings of a recently-completed white paper, Winterberry Group’s Jonathan Margulies and the DMA’s Gina Scala will present a new look at the practice of marketing data governance—explaining how it has evolved from a foundation in “privacy and security” to represent one of the centerpiece pillars of the engagement marketing effort, unlocking new pockets of value to benefit customers, marketers and other stakeholders alike.

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Find the Right Talent for Your Company with the DMA Career Center

Find the Right Talent for Your Company with the DMA Career Center

August 22, 2013 @ 2:00 am - 3:00 pm

Webinar Sponsored by: DMA Education and Boxwood Technology Join us for an insider’s look at the DMA Career Center- specifically for those interested in finding top talent within the marketing industry. Gina Scala, VP of Education & Professional Development at...read more →

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5 Key strategies to measure your marketing effectiveness

5 Key strategies to measure your marketing effectiveness

August 27, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO It’s all about the results. Marketing departments are constantly under increasing pressure to deliver results that are tangible with smaller budgets, but are you tracking the right KPI’s to show appropriate value? As the practice of marketing continues...read more →

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Using Big Data to Drive Marketing Relevancy and Decision Agility

Using Big Data to Drive Marketing Relevancy and Decision Agility

August 28, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Harte-Hanks Inc. Leveraging Big Data is all about harnessing the volume, velocity and variety of data and data sources to support your on-demand business decision needs, making data analysis both more efficient and more informed. Join Ken Blake and...read more →

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