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Events for October 2013

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The Power of Language & Emotions in Marketing

The Power of Language & Emotions in Marketing

October 3, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Persado This session will introduce you to the importance of language & emotions in marketing. Millions of different language variations exist for any marketing message, and therefore there are significant variations in customer response and engagement between the...read more →

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GET ETHICAL! Ethical Fundraising Practices – New DMANF Principles!

GET ETHICAL! Ethical Fundraising Practices – New DMANF Principles!

October 9, 2013 @ 2:00 pm - 3:30 pm

Sponsored by: DMANF Are you concerned about the recent media inquiries challenging fundraising costs and relationships with agencies? Most legitimate organizations follow the highest ethical standards and practices due to their public trust with donors, but a handful of bad...read more →

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DMA Analytic Council Presents: Will Machine Learning Algorithms Transform Real Time Digital and Social Interactions?

DMA Analytic Council Presents: Will Machine Learning Algorithms Transform Real Time Digital and Social Interactions?

October 10, 2013 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM The promise of machine learning tools is to aid marketers in rapid digital interaction and more relevant proactive outreach. Despite a flurry of innovation, three are still gaps – creating pitfalls for...read more →

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The Value of Data: How Data-Driven Marketing Drives Insight, Efficiency and Innovation

The Value of Data: How Data-Driven Marketing Drives Insight, Efficiency and Innovation

October 17, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: DMA DDMI is preparing to release its first major academic study, entitled “The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy.” This economic impact study was undertaken by Professors John Deighton of Harvard...read more →

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Improve Your Bottom Line Through Multi-Channel Automated One-to-One Marketing

Improve Your Bottom Line Through Multi-Channel Automated One-to-One Marketing

October 22, 2013 @ 12:00 pm - 1:00 pm

Sponsored by: SmartFocus Emailvision announced it has changed its name to SmartFocus. As an innovator in real-time, personalized marketing across email, mobile, social, and web, the new brand name better reflects our vision and solutions capabilities that the company brings...read more →

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Direct Mail Testing: Form vs. Function

Direct Mail Testing: Form vs. Function

October 23, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: DMANF and ASPCA As good direct marketers we know we should test, test, test, but just what shape should all that testing take? The Senior Director of the ASPCA’s Member Communications program will share lessons learned on two...read more →

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Acquire and Retain Customers: Driving Conversions from Insights to Execution

Acquire and Retain Customers: Driving Conversions from Insights to Execution

October 30, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Extraprise & SDL Forrester’s Customer Life-Cycle model demonstrates how people DISCOVER a brand either actively or passively, before they EXPLORE and research the brand or the product being considered. If all goes well, they BUY the product and...read more →

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