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2014 Statistical Fact Book Preview

April 23, 2014 @ 2:00 pm - 3:00 pm

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Sponsored by: DMA
Join us as we kick off the release of the 2014 Statistical Fact Book – the must-have resource for marketers, now in its 36th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders in the marketing community. Our lineup of thought leaders includes companies like Experian, ReturnPath, Mintel, IgnitionOne , who will share benchmarks and best practices on data driven tactics, consumer behavior, budget allocation, email trends, what’s to come in 2014, and much, much more.


Gina-ScalaGina Scala, Vice President, Education & Professional Development

Gina Scala is DMA’s vice president of education & professional development. In this role, Scala oversees the comprehensive compendium of education and professional development offerings, including public seminars, live online learning, self-paced e-learning, and customized in-company education. She is also responsible for representing DMA in global development partnerships and activities.

Scala came to DMA in 2011 with a strong background in both marketing and learning and development. Prior to DMA, she served as director of marketing for a global professional development company, Editure, where she was responsible for the marketing strategy and development for six subsidiary companies. She also worked for Sadlier, delivering in-service training, and for Pearson Education as an educational product manager.

Scala holds a bachelor’s degree in communications from the Pennsylvania State University and a MA in special education from The College of New Jersey. She is also a credentialed teacher in the state of NJ.

Dave RagalsDave Ragals, Global Managing Director, Search, for IgnitionOne
David runs the company’s global search marketing business. Mr. Ragals has more than 15 years of online experience. He began his online career with CNN, where he served as V.P., News Features at CNN Interactive, managing the creation of highly-customized content as well as several large business relationships with advertisers and partners. In addition, he developed the paid search marketing strategy for the American Cancer Society, where he was in charge of Web Marketing. Mr. Ragals graduated from Northwestern University’s Medill School of Journalism, where he earned a Bachelor of Science degree.

Adam BAdam Basilio, Senior Product Manager, Experian Data Quality

Adam is responsible for developing and researching market-leading data quality solutions for Experian Data Quality clients. His specialties include data enhancement as well as data matching and profiling. He has consulted with numerous businesses on creating a meaningful data quality strategy to gain meaningful intelligence and ensure information is fit for purpose.

John Fetto 2John Fetto, Senior Analyst, Marketing & Research, Experian Marketing Services

A self-described “data geek,” John is responsible for converting complex data into clear and concise consumer insights that are consumable and actionable by non-analysts. Providing a complete 360-degree view of consumers is one of his areas of expertise, allowing marketers to better understand how to reach the right customer through the right channel with the right message.

Throughout his tenure at Experian Marketing Services, John has worked extensively with the company’s core research services, including the Simmons National Consumer Study and Hitwise, developing strategic research plans for clients such as MasterCard, Procter & Gamble and Luxottica. John also worked with numerous media clients, including Scripps Networks, NBC/Telemundo, National Geographic and AETN, to identify ways to promote the value of their audience and increase ad revenue.

Prior to joining Experian Marketing Services, John served as Research Editor for American Demographics magazine where he identified and tracked demographic and consumer trends for leaders in the market research industry. John has a bachelor’s degree in population geography and political science from the University of Kansas.

Follow John Fetto at @johnfetto on Twitter.

Tom SatherTom Sather, Sr. Director, Research, Return Path

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

Kim FinnertyKim Finnerty, Senior VP of Research & Insights, Epsilon’s Ryan Partnership

As SVP of Research & Insights at epsilon’s Ryan Partnership, Kim is always looking for ways to help brands and retailers use research tools to gain a deeper understanding of their consumers and shoppers. With over 25 years of experience spanning brand management, field marketing, brand strategy consulting, and account planning, Kim has gained a unique understanding of how people consider and make purchase decisions. As a result, she is not only able to mine consumer information and develop insights, but to help clients use those insights to motivate people at the moment they make their purchase decision (wherever that may be!).

Angie Moore BWAngie Moore, vice president of strategy & development, eleventy marketing group

With more than 25 years of experience in direct and relationship marketing, Angie Moore has become an extremely familiar face in the nonprofit community – with 15 years of experience focused on leadership and marketing success for some of the nation’s largest health and humanitarian organizations.

As vice president of strategy and development of eleventy marketing group, Angie is responsible for developing a high-level strategy for both existing and new programs with a focus in the nonprofit community. Her vast experience in leading organizations to become constituent-centric and building long-term relationships with their donors for improved retention and sustainable revenue combined with eleventy’s cutting-edge technology is a sure-fire combination for success.

With a proven track record of leadership and marketing success, Angie’s career includes serving the top brands in the country as the general manager of Merkle’s Nonprofit Group, as well as serving as the firm’s CRM Officer where she was charged with driving change within the industry. Prior to Merkle, Angie led the direct marketing and constituent relationship management areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society.

Angie is a thought-leader in the industry and is a frequent speaker at events, author of articles and white papers on the nonprofit industry, and has received recognition for innovation and influence over the years. Most notably, in 2009 she was named as one of the “Top 10 Influential & Effective Fundraisers,” in 2006 named “The Relationship Builder” and one of “8 Vanguards in Marketing” (corporate and nonprofit) setting the trends for the future, and one of the “Top Ten Fundraisers Under the Age of 40″ in 2005.

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DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Got Questions?

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail


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April 23, 2014
2:00 pm - 3:00 pm
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