Sponsored by: Act-On
According to Marketing Sherpa, approximately 75% of email subscribers are inactive. We all have unengaged subscribers, but the key to email marketing success is what we do with them.
David Fowler, Chief Privacy & Deliverability Officer at Act-On and Craig Swerdloff, CEO and Co-Founder of LeadSpend, will share best practices on how to use subscriber engagement information to segment your list, remove or re-engage your inactive subscribers, and improve the overall performance of your email campaigns.
After this webinar, you’ll understand how to:
- Recognize an unengaged subscriber
- Improve deliverability and performance of your messages
- Optimize your email marketing investments
- Create successful re-engagement campaigns
David Fowler, Chief Privacy and Deliverability Officer, Act-On Software
David is the Chief Privacy & Deliverability Officer at Act-On and is responsible for all issues pertaining to email deliverability and privacy compliance in regard to Act-On corporate objectives and customers. He has over 20 years experience providing senior leadership in the marketing industry and in the last ten years focused on issues associated with email marketing, deliverability, digital marketing, and privacy compliance.
Craig Swerdloff, Co-Founder & CEO, LeadSpend, Inc.
Craig Swerdloff, an entrepreneur and longtime veteran of the online media industry, and founded LeadSpend, an email validation service. Craig has worked for Return Path and InterActiveCorp and served as chairman of the Interactive Advertising Bureau’s Email Committee. He currently holds posts with the Performance Marketing Association and previously held posts with the Chicago Interactive Marketing Association, the Atlanta Interactive Marketing Association, and the Direct Marketing Association.
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