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October 2014

Making the most of DMA2014: Learning, Networking and So Much More

October 1 @ 2:00 pm - 2:30 pm
ONLINE

You’ve registered for DMA2014! Now what? In order to ensure you have the best possible experience with us in San Diego, the Conference & Events team is holding a FREE 30-minute webinar to walk you through the highlights of this year’s show. Hear all about our new conference elements—including the expanded Keynote line-up, special Spotlight Sessions, additional networking opportunities, and the various ways to get involved before arriving onsite. We’re here to ensure you get the most out of your…

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International Direct Marketing: Key Insights & Best Practices

October 7 @ 2:00 pm - 3:00 pm
ONLINE

If you’re a direct marketer doing business outside the USA, your job becomes more challenging every day. You’re grappling with fast-changing data-privacy policies, stringent compliance regulations, and the complexities of in-country customs and language. At the same time you’re looking for quality sources, and rational approaches to evaluate new data. With 20+ years of global expertise sourcing direct marketing data from more than 80 countries for dozens of Fortune 500 marketers and their agencies, we’ve developed the world’s largest network…

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Critical Rules for SEO Success in 2014

October 8 @ 2:00 pm - 3:00 pm
ONLINE

Search engine Optimization (SEO) remains one of the most effective ways to drive traffic to your website. But how do you stay ahead of the game when the rules are always changing? Discover the latest rules and strategies for successful SEO tactics in 2014 and explore best practices to optimize your site and content, to boost your search rankings and attract more leads. Takeaways How to write for your audience and speak the language of your searchers Adapting to Google’s…

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Get Social: The Ins & Outs of MyDMA2014

October 9 @ 2:00 pm - 2:30 pm
ONLINE

MyDMA2014, powered by Vivastream™, is the official social platform for all DMA2014 registrants, exhibitors and sponsors—enabling one-to-one interaction before, during and after the Conference. From web to mobile, MyDMA2014 allows attendees to make real connections. The platform also makes it easy to meet attendees, speakers and exhibitors who are not only interested in the same topics you care about, but also with those who have the information, knowledge and resources you’re looking for. MyDMA2014 tells you who you should meet…

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The Right Way to Use Email Data to Find and Keep More Customers

October 16 @ 2:00 pm - 3:00 pm
ONLINE

Want to find more customers and keep the ones you’ve got? Ask your email team. In a world of increasing privacy awareness and data security concerns, the email marketer is uniquely equipped with the tools and experience needed not only to grow customer relationships, but to shape acquisition and retention efforts, too. Email is the one marketing discipline to develop in concert with consumer protection policies and legislation, pushing senders to balance customer needs against business strategies. As a result…

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$25 - Members $35 - Non-members

DMA Analytics Council Online Program: From Data-Driven to Decision-Driven — How to Harness the Full Power of Visualization

October 22 @ 2:00 pm - 3:00 pm
ONLINE

Learn how to use Data Visualization to transform your marketing analysis and ROI with industry guru Lee Feinberg, Founder and President of DecisionViz. Visualizations are rapidly becoming the most important way to communicate information and make decisions. But effective visualizations require more than using new software or following best practices to turn tables of numbers into charts. Effective visual design requires organizations to think about decisions before they think about data . This session will help your organization have the…

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Developing A Successful Email Testing Program

October 23 @ 2:00 pm - 3:00 pm
ONLINE

If you’re an email marketer it’s very likely that you’ve run an A/B test. It’s also likely that you’ve never calculated the sample size for your tests, and instead, you run tests until they reach statistical significance. If this is the case, your strategy is statistically flawed. Conforming to sample size requires marketers to wait longer for test results, but choosing to ignore it will bear false positives and lead to bad decisions. In this Webinar, Zack Notes, digital marketing…

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November 2014

How to Help Donors and the Media Understand Your Good Work

November 6 @ 2:00 pm - 3:00 pm
ONLINE

The general public has been trained to judge nonprofits by a single number: cost of fundraising. This standalone metric is misleading and simply not a consistently accurate measure of a nonprofit organization. Here and now we can start to change the story. During this webinar, Ethics Committee Chair Shannon McCracken and Communications Committee Chair Tom Harrison will review the Principles & Best Practices for Accountability in Fundraising and the new Nonprofit Dashboard as tools to help reshape the way we…

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Marketing’s New Revolution: the Power of Purpose

November 18 @ 2:00 pm - 3:00 pm
ONLINE

You might have a great product at the best price around, but it won’t be enough! Changing consumer culture, accelerating communication, and a fiercely competitive marketing environment are all rapidly converging to form the biggest shift in marketing since the Internet. Consider that, according to Forbes, 90% of us will boycott a firm if we learn of a company’s irresponsible business practices, and more than 55% have done so in the past 12 months. The firms left standing will be…

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Triggered & Transactional Emails That Really Work: An Allen Edmonds Success Story

November 19 @ 2:00 pm - 3:00 pm
ONLINE

We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue. But the data shows that actually implementing an automated program can be a challenge. Join Marketer Quarterly and BlueHornet for a look at Allen Edmonds’ successful approach to triggered and transactional messaging. You’ll learn what worked, what didn’t, see program results and walk away with ideas you can put into practice right away. Takeaways How a Welcome series can drive conversion Transactional and…

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