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April 2015

Mobile and the Phone Channel as Part of Integrated Marketing: New Research on Insurance

April 22 @ 2:00 pm - 3:00 pm
ONLINE

There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create profound changes for insurance brands across the globe. How are consumers responding to mobile advertising today, and which consumers are buying? What are the new factors contributing to successful (and unsuccessful) mobile marketing and integrated marketing programs? John Busby, SVP of Marketing and Consumer Insights from Marchex and Mike…

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DMA 2015 Statistical Fact Book Preview Webinar

April 28 @ 2:00 pm - 3:00 pm
ONLINE

Join us as we kick off the release of the 2015 Statistical Fact Book – the must-have resource for marketers, now in its 37th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders in the marketing community. Our lineup of thought leaders will share benchmarks and best practices on data driven tactics, consumer behavior, budget allocation, email trends, what’s to come in 2015, and much, much more. Speakers: Daniel Burstein Director of Editorial Content…

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“OK, Now What?

April 29 @ 2:00 pm - 3:00 pm
ONLINE

You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll take a look forward (and a couple of peeks backward) to explore how the old ‘tried and true’ fundraising rules really don’t apply anymore – and what nonprofit leaders need to start doing now to emerge as a winner in…

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4 Big Ways Augmented Reality Engages in B-to-B

April 30 @ 2:00 pm - 3:00 pm
ONLINE

Combining print and mobile, Augmented Reality (AR) offers marketers a powerful 1-2 punch for interacting with B-to-B audiences. In this example-packed session, we’ll show you what works, what doesn’t and we’ll spark your imagination by showing you how AR brings your ideas to life. You’ll learn tips, tricks and techniques for using AR in sales, marketing, training and service applications. You’ll find out about AR technologies and how to choose the best one for your application. You’ll hear a case…

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May 2015

Video Marketing: 3 Building Blocks to Get You Started

May 5 @ 2:00 pm - 3:00 pm
ONLINE

Content marketing is the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates. But video is taking content marketing by storm as people are spending more and more time watching videos online. Brands are able to create strong relationships with their audiences, build brand loyalty, and drive quantifiable customer engagement. Despite this trend, few companies know how to utilize video content marketing. Attend this…

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REACTIVATION THE RIGHT WAY

May 6 @ 2:00 am - 3:00 pm
ONLINE

On May 6th, join three of email’s heavy-hitters, George DiGuido, Skip Fidura and Craig Swerdloff, as they take you through the history of email engagement as it relates to deliverability. They will present several real-world examples of companies that have struggled to improve deliverability with insufficient customer engagement data. During the live event, they will review these case studies and develop solutions for the issues which so many marketers face. You’ll also learn how deliverability best practices have evolved in…

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Stay Ahead of the Mobile Enforcement Curve: Guidance from DMA and DAA

May 14 @ 2:00 pm - 3:00 pm
ONLINE

Mobile is not your Gen X SMS – it’s your Gen D Imperative! With mobile commanding greater share of digital and data-driven budgets – and collection and use of data such as location information, app usage, and mobile Web playing a more profound in personalization and engagement – the right and responsible way to handle such data is an absolute. But how? This 60-minute Webinar will cover the latest self-regulatory developments – from DMA and the Digital Advertising Alliance –…

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‘Gen D’ & The 2015 ECHOs | Does Your Work Have What It Takes to Win?

May 19 @ 2:00 pm - 3:00 pm
ONLINE

Gen D will converge in Boston, USA, in October – and we want you to be there receiving an ECHO Award before your global peers. The key question is: Does your work measure up? This Webinar will help you unlock that answer. The DMA International ECHO Awards honor excellence in creativity, marketing strategy and response results in data-driven marketing campaigns. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used…

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Omnichannel Strategies in the Financial Sector

May 20 @ 2:00 pm - 3:00 pm
ONLINE

Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing possible is a holy grail we strive to reach, and one which the financial sector is doing better than most. This Town Hall discussion looks at how leaders in that sector are visualizing their marketing and executing their omnichannel strategies to produce an even greater experience for their customers.…

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Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

May 27 @ 2:00 pm - 3:00 pm
ONLINE

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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June 2015

Big Data Enabled Analytic's for Actionable Customer Insight

June 10 @ 1:00 pm - 2:00 pm
ONLINE

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities. With Big Data-enabled improvements in analytics, organizations can realize Big financial. While the possibilities are enormous, we focus on…

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B2B Deliverability in a B2C World

June 25 @ 2:00 pm - 3:00 pm
ONLINE

This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced and the impact email deliverability had on their overall email efforts. RentPath – Apartment Guide worked to identify, correct and overcome deliverability issues reaching their B2B database of property owners and contacts. They focused on reaching contacts at their key properties…

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July 2015

Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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