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June 2015

The Future of Digital Marketing – In Product Communication

June 4 @ 2:00 pm - 3:00 pm
ONLINE

Be the first to learn how some companies are using a new custom communication channel to engage with their customers. Deliver critical messages direct to your customer’s products without the barriers and clutter of email. Successful uses are for product registration, warranty sales, marketing messages, surveys and product reviews. This is the lowest friction way to engage with your customers. Take-Aways: What is in product communication and how do I use it in my marketing mix? Increase customer engagement 5…

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Using Big Data to Acquire In-Market Consumers

June 9 @ 2:00 pm - 3:00 pm
ONLINE

As “Big Data” continues to get bigger and consumers engage with brands across multiple digital channels, companies must shift their marketing tactics to better align with the shopping behaviors of today’s digital consumers. However, many marketers are limited to using lists from common data sources that provide zero competitive advantage. Data-as-a-Service (DaaS) is a process that is a game-changer, leveraging the modern data ecosystem and real-time data analytics to create a customized “always on” dataset in an increasingly dynamic economy.…

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Big Data Enabled Analytics for Actionable Customer Insight

June 10 @ 1:00 pm - 2:00 pm
ONLINE

Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities. With Big Data-enabled improvements in analytics, organizations can realize Big financial. While the possibilities are enormous, we focus on…

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eec Coaching Clinics: Interactive Email Strategy, Advice, and Answers

June 11 @ 2:00 pm - 3:30 pm
Online

Call-in, Interactive/Open Roundtable Discussion Join us on Thursday, June 11th at 2 pm ET for the first eec Coaching Clinic, where Email Experience Council members can receive free email marketing advice and support from industry experts and practitioners. Our first 90 minute interactive event will be an open “roundtable” session for attendees to submit questions and topics covering a wide variety of topics relating to email, including: – List growth strategies – Deliverability best practices – CAN-SPAM and CASL guidance…

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Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

June 17 @ 2:00 pm - 3:00 pm
ONLINE

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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Deliver Analytically-Driven Personalization Using Both Online and Offline Data

June 24 @ 12:00 pm - 1:00 pm
ONLINE

Real-time digital personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturing. In an age when the attention span of a web visitor is measured in seconds, marketers hope that tailoring the digital experience will pique each visitor’s interest just long enough to increase corporate sales. The range of digital personalization solutions span the entire spectrum of cloud-based installations to on-premise platforms.…

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Measuring Your Path to Email Marketing Success

June 30 @ 2:00 pm - 3:00 pm
ONLINE

Opens and clicks are the metrics that most marketers focus on. However, as ISPs shift to assessing subscriber engagement, KPIs need to evolve as well in order for email marketers to accurately evaluate email success. In this webinar, we’ll cover the facts and fallacies around the most common email metrics and show how marketers can become enlightened using new data to measure what truly matters in the email marketing program. You’ll walk away understanding: The metrics marketers REALLY need to…

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July 2015

B2B Deliverability in a B2C World

July 15 @ 2:00 pm - 3:00 pm
ONLINE

This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced and the impact email deliverability had on their overall email efforts. RentPath – Apartment Guide worked to identify, correct and overcome deliverability issues reaching their B2B database of property owners and contacts. They focused on reaching contacts at their key properties…

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Omnichannel Strategies in the Financial Sector

July 16 @ 2:00 pm - 3:00 pm
ONLINE

There’s no denying the importance of channel integration when implementing an effective marketing campaign. And, believe it or not, the financial sector is doing better than most at achieving consistent, seamless messaging across all channels and communications with their clients. Join us and learn: How one of the world’s leading financial institutions–MasterCard – connects with clients across all channels and platforms How MasterCard’s omnichannel strategies have produced an even greater experience for their customers Speaker: Margot Vaughan Global Group Head,…

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Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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August 2015

Text Analytics: Descriptive and Predictive

August 12 @ 1:00 pm - 2:00 pm
ONLINE

Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods can give you a very detailed lay of the land (and some highly attractive materials for your presentations). These now go far beyond the blocks packed with words or “wordles” that have commonly been used to exemplify what you can…

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September 2015

The Art of Mobile Persuasion

September 17 @ 2:00 pm - 3:00 pm
ONLINE

Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is company, does three create a crowd? Is it possible that we could enhance this vital relationship, improving the mobile experience for the user by providing value? And is that what the wireless device owner wants? At what price – for…

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