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September 2015

People, what are they telling us? Knowledge and Insights from Unstructured Data

September 9 @ 1:00 pm - 2:00 pm
ONLINE

It has become critical to creatively apply advanced techniques in natural language processing, text mining, and machine learning to data from a variety sources including social media (e.g., Craigslist, Facebook, and Twitter) and surveys. Some sample projects where NORC has been employing these methods include: Analyzing responses for open-ended questions/comments/feedback in surveys Interpreting millions of unstructured physicians’ clinical notes on patients’ visits to classify patients, symptoms, tests, medications, etc. Uncovering up-and-coming new types of recreational drugs by scraping social media…

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TADA: Unscrambling Data

September 10 @ 2:00 pm - 3:00 pm
ONLINE

This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the customer by combining 1st and 3rd party, offline and online data. Sponsored by the DMA Data Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls. Participate as much or as little as your time allows. Cancel at any…

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“Should I Stay or Should I Go?” Get Some ESP Therapy to Help You Know if It’s Time to Say Goodbye

September 15 @ 2:00 pm - 3:00 pm
ONLINE

If you are having issues with your email service provider, you might start wondering if it’s time for a new one. But choosing a new ESP is a major undertaking, one that consumes staff time and financial resources, and can put your email marketing program on hold, affecting revenue. Therefore it only makes sense to first see if perhaps you can salvage the relationship with the ESP you already have. This webinar will walk you through the steps to determine…

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Transform Your Multichannel Customer Experience with Human Data

September 16 @ 12:00 pm - 1:00 pm
ONLINE

Research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experiences. So, it’s not about BtoB or BtoC or Big Data. It’s about BtoH; using Business to Human Data to drive personalized customer experiences which result in double-digit increases in response and engagement. DMA Marketing Hall of Famer Ernan Roman will present transformational Voice of Customer (VoC) research findings regarding the extremely personalized communications and experiences…

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Strategic Planning for Omnichannel Success

September 17 @ 12:00 pm - 1:00 pm
ONLINE

To create a compelling end-to-end customer experience, you need to understand the ideal journey and each step along the way. In this session, you’ll learn how to put a process in place to help evaluate the customer experience holistically and to best uncover and use insights to inform strategy, tactics and content at every touch point to improve results. We’ll demonstrate how to assess current strategies such as audience identification, content, tactic mix and timing to identify gaps and opportunities…

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The Art of Mobile Persuasion

September 17 @ 2:00 pm - 3:00 pm
ONLINE

Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is company, does three create a crowd? Is it possible that we could enhance this vital relationship, improving the mobile experience for the user by providing value? And is that what the wireless device owner wants? At what price – for…

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Holiday Email Marketing: Planning, Survival, and Recovery!

September 22 @ 1:00 pm - 2:00 pm
ONLINE

Join us on Tuesday, September 22nd, 1 to 2 pm ET for the third eec Coaching Clinic, where email marketers can receive free email marketing advice and support from industry experts and practitioners. This is a 60 minute interactive event which will be an open “roundtable” session for attendees to submit questions and topics related to holiday email marketing. If you think holiday email gets a little crazy as a consumer, imagine how chaotic it can be when you’re in…

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Planned Giving Marketing is the New Black

September 30 @ 2:00 pm - 3:00 pm
ONLINE

Marketing for gift planning is the new thing, and you need to make sure your organization gets a piece of the pie. Join two of the nation’s leading gift planning marketers to learn how you can stop hoping and waiting… and fire up your marketing efforts to secure more legacy gift commitments. Our panel will also include a successful nonprofit gift planner sharing case studies of her successful efforts. Learning Outcomes: Learn what’s working and not working for planned giving…

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October 2015

Understanding Location Contextual Intelligence and How It Can Significantly Improve Your Marketing ROI

October 14 @ 1:00 pm - 2:00 pm
ONLINE

Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital devices or sites, to relay historical and current information about the location and environment of the user. In this webinar, Andy Bell, Director of Global Data Product Management, and Deborah Wall, Director of Analytics and Algorithms, Strategic Technology and Innovation Center, will discuss what location contextual intelligence is, and how it can…

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Easy Wins in Donor Retention

October 21 @ 2:00 pm - 3:00 pm
ONLINE

Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers” or experiences that matter most to donors, the eight primary reasons donors stop giving, and the major barriers to donor retention and how to fix them. Learning Outcomes The 7 key ‘drivers” or experiences that matter most to donors The 8 primary reasons donors stop giving The major…

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November 2015

Analytics and the Internet of Things

November 11 @ 1:00 pm - 2:00 pm
ONLINE

The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connected devices is increasing exponentially. This means that the data generated by the IOT is growing exponentially as well. While there is a lot of value hidden in IOT data, there are many challenges in extracting that value through analytics. This talk will walk through some of the key issues that…

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Creative Confessionals: The Art—and Necessity!—of Brainstorming

November 18 @ 2:00 am - 3:00 pm
ONLINE

If your supporter engagement program is chugging along within the safe confines of best practices, your campaigns are all well inside the box, and your molds are largely unbroken — it’s time to inject some creativity and innovation into your work. Join us to learn how to get your staff (and yourself) stretching further, spark new thinking to take your program in unexpected directions, and create the kind of innovative, exciting, and groundbreaking campaigns that will engage and inspire activists…

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December 2015

Artificial Intelligence in Simple English for Broader Utilization Within your Organization

December 9 @ 1:00 pm - 2:00 pm
ONLINE

Artificial Intelligence is in the early stages of development in the analytics area. This discussion will be focused on exploring ways to use artificial intelligence to develop insights in simple English so that a larger proportion of a company’s departments can benefit from the insights that are only possible using big data. These learning engines can also be leveraged to develop recommendation engines which convert insights into actions leveraging big data, but again in simple English. Sponsored by the DMA…

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Myths and Dark Legends: How Today’s Conventional ‘Truths’ about Fundraising Are Holding Us Back from Succeeding

December 16 @ 2:00 pm - 3:00 pm
ONLINE

Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules, you may get left in the dust. In this fast paced session we’ll explode a range of ‘old truths’, such as why the iconic Donor Pyramid may not be enough any more to help you truly optimize revenue. How your…

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January 2016

The 7 Deadly Sins of Those Who Review Creative

January 21, 2016 @ 2:00 pm - 3:00 pm
ONLINE

There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best practices in fundraising messages, but the “idea killers” that exist in almost every organization – and how to avoid them. Take-Aways: How to make your message effective and relevant to your target audience Pitfalls to avoid in the creative review process How to make sure format and graphic design enhance…

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