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Events for June 2013 › Webinars

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The Path to a Killer Marketing Strategy – The Secret Sauce for Revenue

The Path to a Killer Marketing Strategy – The Secret Sauce for Revenue

June 4, 2013 @ 2:00 pm - 3:00 pm

Sponsor: Marketo

In this update to the popular webinar, "Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle," Jon Miller, VP of Marketing and co-founder of Marketo, will present actual examples of how Marketo’s content marketing, lead generation, and marketing automation strategies can help you generate up to 50% more qualified leads while simultaneously improving your sales productivity by 40%.


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Learning from the Best: Email Tactics of Top Performing Retailers

Learning from the Best: Email Tactics of Top Performing Retailers

June 19, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: Bronto

Even industry trailblazers hear the occasional dull thud in the inbox. Launching new email programs involves risk and the potential to reap the rewards of highly engaged subscribers who are in the buying mood. With the splintering of email communications across traditional and mobile inboxes, it’s vital that marketers learn how to break the mold with diverse promotional tactics, design techniques and data strategies. Learn which ad-hoc messages pack the most punch and how automation can both streamline your processes and bungle the customer experience.


Everything You Need To Know About Quality Score, Big Data, and Customer Conversions

Everything You Need To Know About Quality Score, Big Data, and Customer Conversions

June 20, 2013 @ 12:30 pm - 2:00 pm

Sponsor: Market Motive

What do Big Data, Conversion Rate Optimization, and Quality Score have in common? Only everything. Discover how these critical elements are the three legs of a well-balanced online marketing stool.


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FICO Presents Mastering New Marketing Automation Approaches

FICO Presents Mastering New Marketing Automation Approaches

June 27, 2013 @ 2:00 pm - 3:00 pm

Sponsor: FICO
The age of the customer ties success to firms’ ability to know and serve their customers. Campaigns provide an instrument to drive customer behavior, but traditional campaign approaches can’t keep up with pervasively addressable customers who engage well before and after the point of purchase. However, marketers continue to struggle with too few resources to build advanced campaigns, processes that are divided across fragmented channels and demands that prioritize short-term lift over lifetime value.


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