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Events for January 2014 › Webinars

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DMA Analytic Council Presents: Predicting Multi Channel Online Behavior: Easy and Effective Non-Linear Methods

DMA Analytic Council Presents: Predicting Multi Channel Online Behavior: Easy and Effective Non-Linear Methods

January 16 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM It’s easy to buy into the promise of big data-driven marketing, but challenging to actually implement. With data coming at us from Data Management Platforms (DMPs), social networks, our own web properties,...read more →

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Marketing Data: The Future of the Data-Driven Economy?

Marketing Data: The Future of the Data-Driven Economy?

January 23 @ 2:00 pm - 3:00 pm

Hosted by: DMA|DDMI We all lead data-driven lives. Consumers – and the economy – enjoy greater benefits today because of the innovative use of marketing data. Data sets tell marketers what consumers like and inform not only smart marketing strategies,...read more →

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How a Custom Survey Provides Exceptional Customer Service

How a Custom Survey Provides Exceptional Customer Service

January 29 @ 2:00 pm - 3:00 pm

Sponsor: emfluence Automation – from welcoming new customers and prospects to re-engaging inactives – is the “easy money” of email marketing. Across all stages of the buyer life cycle, marketers can use automation to stay in touch at the right...read more →

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