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September 2014

Exploring Overlooked Demographics: Hispanics

September 23 @ 2:00 pm - 3:00 pm
ONLINE

The webinar will focus on Hispanic donors, highlighting research and market updates, tests, and trends that will reveal critical information about this market’s potential for giving. In-market tests have repeatedly proven research trends, confirming that US residents of  Hispanic  origin – the fastest growing segment of the population per the 2010 census – are not only a viable market for nonprofit organizations,  displaying a high propensity to give, but are possibly the most overlooked donor demographic with the highest likelihood…

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3 Lessons All-Star Marketers Learned From All-Star Athletes

September 24 @ 1:00 pm - 2:00 pm
ONLINE

Marketers don’t rise to the top by relying on luck, just like athletes don’t become all-stars by relying on natural talent. It takes mastering the fundamentals to become truly elite at your profession. Join AtTask’s Senior Go-to-Market Director, Richard Whitehead, for a FREE thirty minute webinar on how YOU can become an all-star marketer. Richard will address topics like why 100% effort doesn’t equal 100% productivity, what the best fuel is for increased creativity on your team, and how to…

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October 2014

Making the most of DMA2014: Learning, Networking and So Much More

October 1 @ 2:00 pm - 2:30 pm
ONLINE

You’ve registered for DMA2014! Now what? In order to ensure you have the best possible experience with us in San Diego, the Conference & Events team is holding a FREE 30-minute webinar to walk you through the highlights of this year’s show. Hear all about our new conference elements—including the expanded Keynote line-up, special Spotlight Sessions, additional networking opportunities, and the various ways to get involved before arriving onsite. We’re here to ensure you get the most out of your…

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International Direct Marketing: Key Insights & Best Practices

October 7 @ 2:00 pm - 3:00 pm
ONLINE

If you’re a direct marketer doing business outside the USA, your job becomes more challenging every day. You’re grappling with fast-changing data-privacy policies, stringent compliance regulations, and the complexities of in-country customs and language. At the same time you’re looking for quality sources, and rational approaches to evaluate new data. With 20+ years of global expertise sourcing direct marketing data from more than 80 countries for dozens of Fortune 500 marketers and their agencies, we’ve developed the world’s largest network…

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Critical Rules for SEO Success in 2014

October 8 @ 2:00 pm - 3:00 pm
ONLINE

Search engine Optimization (SEO) remains one of the most effective ways to drive traffic to your website. But how do you stay ahead of the game when the rules are always changing? Discover the latest rules and strategies for successful SEO tactics in 2014 and explore best practices to optimize your site and content, to boost your search rankings and attract more leads. Takeaways How to write for your audience and speak the language of your searchers Adapting to Google’s…

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The Right Way to Use Email Data to Find and Keep More Customers

October 16 @ 2:00 pm - 3:00 pm
ONLINE

Want to find more customers and keep the ones you’ve got? Ask your email team. In a world of increasing privacy awareness and data security concerns, the email marketer is uniquely equipped with the tools and experience needed not only to grow customer relationships, but to shape acquisition and retention efforts, too. Email is the one marketing discipline to develop in concert with consumer protection policies and legislation, pushing senders to balance customer needs against business strategies. As a result…

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$25 - Members $35 - Non-members

DMA Analytics Council Online Program: From Data-Driven to Decision-Driven — How to Harness the Full Power of Visualization

October 22 @ 2:00 am - 3:00 pm
ONLINE

Learn how to use Data Visualization to transform your marketing analysis and ROI with industry guru Lee Feinberg, Founder and President of DecisionViz. Visualizations are rapidly becoming the most important way to communicate information and make decisions. But effective visualizations require more than using new software or following best practices to turn tables of numbers into charts. Effective visual design requires organizations to think about decisions before they think about data . This session will help your organization have the…

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Developing A Successful Email Testing Program

October 23 @ 2:00 pm - 3:00 pm
ONLINE

If you’re an email marketer it’s very likely that you’ve run an A/B test. It’s also likely that you’ve never calculated the sample size for your tests, and instead, you run tests until they reach statistical significance. If this is the case, your strategy is statistically flawed. Conforming to sample size requires marketers to wait longer for test results, but choosing to ignore it will bear false positives and lead to bad decisions. In this Webinar, Zack Notes, digital marketing…

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