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November 2014

A Marketer’s Guide to Election 2014

November 5 @ 12:00 pm - 1:20 pm
ONLINE

As America heads to the polls to elect its representatives in Congress and the states, DMA is thinking ahead to what 2015 will hold for the data-driven marketing community. Before policymakers launch their new legislative agendas, DMA brings you a full analysis of Election 2014 – from Capitol Hill to the State Capitals – and what the results mean for your organization. Join us on Wednesday, November 5, 2014 at 12:00 p.m. ET to learn everything a marketer needs to…

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How to Help Donors and the Media Understand Your Good Work

November 6 @ 2:00 pm - 3:00 pm
ONLINE

The general public has been trained to judge nonprofits by a single number: cost of fundraising. This standalone metric is misleading and simply not a consistently accurate measure of a nonprofit organization. Here and now we can start to change the story. During this webinar, Ethics Committee Chair Shannon McCracken and Communications Committee Chair Tom Harrison will review the Principles & Best Practices for Accountability in Fundraising and the new Nonprofit Dashboard as tools to help reshape the way we…

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Google Analytics: Powerful New Tools & Prerequisites for Success

November 12 @ 2:00 pm - 3:00 pm
ONLINE

Google Analytics is a powerful and FREE data collection platform that will track every action on your website coming from any device, but it doesn’t do the analyzing for you. So how do you start leveraging your data? Join us for this one hour webinar to learn how you can drive more leads to your website, increase revenue and make better use of your resources by creating actionable data. We’ll cover the most important prerequisites for success in Google Analytics…

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State Legislative Roundup 2014

November 13 @ 2:00 pm - 3:00 pm
ONLINE

State legislators and regulators were active again this year, introducing and enacting legislation and regulations directly affecting marketers and the data-driven marketing economy (DDME). In this hour-long webinar, we will review the highlights (and lowlights) of bills and rules considered by state legislatures during 2014. Focusing on topics such as, data security and privacy, telemarketing and mobile marketing, and emerging technologies; this webinar will recap the action by state policymakers surrounding direct marketing this year, and what they are likely…

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Marketing’s New Revolution: the Power of Purpose

November 18 @ 2:00 pm - 3:00 pm
ONLINE

You might have a great product at the best price around, but it won’t be enough! Changing consumer culture, accelerating communication, and a fiercely competitive marketing environment are all rapidly converging to form the biggest shift in marketing since the Internet. Consider that, according to Forbes, 90% of us will boycott a firm if we learn of a company’s irresponsible business practices, and more than 55% have done so in the past 12 months. The firms left standing will be…

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Triggered and Transactional Emails That Really Work: An Allen Edmonds Success Story

November 19 @ 2:00 pm - 3:00 pm
ONLINE

We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue. But the data shows that actually implementing an automated program can be a challenge. Join BlueHornet for a look at Allen Edmonds’ successful approach to triggered and transactional messaging. You’ll learn what worked, what didn’t, see program results and walk away with ideas you can put into practice right away. Takeaways How a Welcome series can drive conversion Transactional and post-purchase messaging for…

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December 2014

Tactics for Avoiding Spam Traps & Improving Email Deliverability

December 9 @ 2:00 pm - 3:00 pm
ONLINE

Spam traps are silent killers in your email list. The effects of tactics, such as emailing old addresses, buying lists, and mailing to addresses that have bounced in the past, can often times be catastrophic and literally destroy your email reputation and deliverability overnight. Hitting one spam trap at a major blacklist can cripple your marketing program and push inbox placement rates to 30% or below. To rid your list of them is even harder. The good news is they…

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March 20152015

Five Data Points That Really Matter!

March 25, 2015 @ 2:00 pm - 3:00 pm
ONLINE

While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom line. In this session we will discuss how mid- to large-size nonprofit organizations have successfully leveraged the following: First Gift Amount as it relates to long-term donor value driving investment levels in contact cadence, donor care and upgrade strategies. Why this…

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April 2015

“OK, Now What?

April 29, 2015 @ 2:00 pm - 3:00 pm
ONLINE

You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll take a look forward (and a couple of peeks backward) to explore how the old ‘tried and true’ fundraising rules really don’t apply anymore – and what nonprofit leaders need to start doing now to emerge as a winner in…

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May 2015

Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

May 27, 2015 @ 2:00 pm - 3:00 pm
ONLINE

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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July 2015

Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29, 2015 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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