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January 2015

People vs. Pixels

January 14, 2015 @ 2:00 pm - 3:00 pm
ONLINE

This webinar is brought to you by the eec Education & Events Subcommittee in its continuing efforts to educate and elevate standards in email marketing. The most significant innovation for Advertisers, Brands and Marketers in the ever-evolving space has been a shift away from targeting the pixel and a shift towards a more sophisticated targeting of people. LiveIntent President Dave Hendricks, whose platform is at the forefront of the CRM retargeting movement, will present the evolution of CRM retargeting, provide…

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Making Sense of the Ridiculously Over-Complicated Email Marketing Technology Landscape

January 21, 2015 @ 2:00 pm - 3:00 pm
ONLINE

Every year, LUMA Partners painstakingly compiles marketing sector landscapes called “LUMAscapes” to try to make sense of the very confusing ecosystems of digital media — in particular Display, Search, Video, Mobile, Social, Commerce, Marketing Technology, and Gaming. Email marketing companies are usually lumped into the “Commerce” or “Marketing Technology” scapes, but as anyone who works in email marketing can attest to, email has its own wildly complicated ecosystem that goes well beyond standalone ESPs and that easily merits a “scape”…

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Turning the Tables: The Age of Data-Driven Consumerism

January 22, 2015 @ 2:00 pm - 3:30 pm
ONLINE

DMA’s Data-Driven Marketing Institute Celebrates Data Innovation Day 2015 As technological innovation drives lower costs, it does so for everyone – marketers and consumers alike. According to recent research by professors at Harvard Business School and Columbia University, the ubiquity of data could soon erode the “data-driven” distinction between marketers and consumers. In a not-so-distant future, the phrase “data-driven” will describe the ways that consumers make decisions across their personal and professional, work and leisure lives – anywhere that they…

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“No One Joins a Gym and Just Leaves – What Nonprofits Can Learn About Sustained Giving from how Gyms & Health Clubs Engage Members”

January 28, 2015 @ 2:00 pm - 3:00 pm
ONLINE

Sustained (monthly) revenue generation is the most desirable type of financial relationship one can have with constituents – whether it’s donors, members, or customers. If you’re a nonprofit today, you’re facing the same challenge as many for-profits – how do we get more people to give automatically on a recurring basis? In this presentation, we’ll highlight how gyms have evolved how they use multi-channel engagement, messaging, and technology, with the goal of escalating the member’s long term and financial commitment.…

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March 2015

Five Data Points That Really Matter!

March 25, 2015 @ 2:00 pm - 3:00 pm
ONLINE

While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom line. In this session we will discuss how mid- to large-size nonprofit organizations have successfully leveraged the following: First Gift Amount as it relates to long-term donor value driving investment levels in contact cadence, donor care and upgrade strategies. Why this…

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April 2015

“OK, Now What?

April 29, 2015 @ 2:00 pm - 3:00 pm
ONLINE

You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll take a look forward (and a couple of peeks backward) to explore how the old ‘tried and true’ fundraising rules really don’t apply anymore – and what nonprofit leaders need to start doing now to emerge as a winner in…

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May 2015

Social Work: Learnings From a Peer-to-Peer Fundraising Platform Launch

May 27, 2015 @ 2:00 pm - 3:00 pm
ONLINE

This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well as the difficulty of achieving a conversion that goes far beyond a sale. Putting the time and effort into fundraising on behalf of an organization to your peers requires much more than a monetary transaction. Panel attendees will be able…

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July 2015

Who is Governing Your Data? The Steps You Need to Take Now to Use and Protect Your Organization’s Most Valuable Asset

July 29, 2015 @ 2:00 pm - 3:00 pm
ONLINE

Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance plan protects your organization and your donors, supports more efficient data management and provides an increased return on your data investment. Many nonprofit organizations lack an effective data governance plan. This session will show you how to build your organization’s…

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