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August 2014

Cross-Screen Advertising…Privacy Compliance and Post-Cookie Technology for Digital Marketers

August 14 @ 2:00 pm - 3:00 pm

Sponsored by: BlueCava Advertisers are increasingly demanding maximum reach and accountability with their digital ad spends. Moreover, they want to build and maintain relationships with customers via their laptops and mobile devices, at work and home. Given that there are limits imposed by HTTP cookies, there’s increased pressure on businesses that help advertisers reach those goals in a privacy-safe way. These include mobile operating systems, social networking platforms, ad agencies and advertising technology companies. The focus of this webinar is to…

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September 2014

Top 5 Ways to Use Live Content to Engage Your Subscribers

September 10 @ 1:00 pm - 2:00 pm

Sponsored by: Epsilon According to recent research, more than 50% of all email opens now occur on mobile devices, but users alternate between the smartphone, desktop, and tablet throughout the day. In today’s inbox, you have seconds to capture your subscribers attention before they click “delete.” To extract the most ROI out of your email program, it’s essential to deliver personalized email tailored to multiple devices.   Live content—or adaptive content–allows marketers to tailor messages on-the-fly based on their subscriber’s location,…

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