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Marketing Data: The Future of the Data-Driven Economy?

January 23 @ 2:00 pm - 3:00 pm

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Hosted by: DMA|DDMIDMA-DDMI

We all lead data-driven lives. Consumers – and the economy – enjoy greater benefits today because of the innovative use of marketing data. Data sets tell marketers what consumers like and inform not only smart marketing strategies, but also provide vital insight into how we operate as a community, a government, a nation, a society.

At the same time, legislators and regulators are questioning the use of marketing “big data” with increased skepticism and concern. Some even seem set on putting an end to the collection and use of consumer data by marketers and fundraisers.

As a proud partner in the second annual Data Innovation Day, DMA is hosting a virtual event to celebrate data-driven marketing innovation – and explore how marketing “big data” is driving not only our businesses, but our lives.

Attendees will:

  • Hear from those at the forefront of data-driven marketing innovation.
  • Learn best practices for fostering innovation in your organization.
  • Consider privacy implications as the march to use marketing data in new and innovative ways continues.


  • Moderator:

    Rachel Nyswander Thomas Headshot Sept 2013[1]

  • Rachel Nyswander Thomas, Executive Director of the Data-Driven Marketing Institute and Vice President of Government Affairs, DMA







  • Panelists:

    John Balla

  • John Balla, Principal Marketing Strategist, Customer Intelligence, SAS






  • 1307-johndeighton_200_261_70

  • John Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School







  • Peter Johnson PhD 2008

  • Peter Johnson, Adjunct Professor, Columbia University, and President and CEO, m-Lightenment


  • Register Now


    Registration Policies

    If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

    DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.


    Got Questions?

    For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

     

    Details

    Start:
    January 23, 2014 2:00 pm
    End:
    January 23, 2014 3:00 pm
    Event Category: