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Three Digital Marketing Trends Marketers Can’t Ignore in 2014

January 22 @ 2:00 pm - 3:00 pm

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IcrossingLogoWebHosted by: iCrossing

The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success?

To answer that question, join Gary Stein, iCrossing’s SVP, Strategy & Planning on January 22 at 2:00 p.m. EST for a lively discussion about what changes are on the horizon for digital marketing, and several ways brands can prepare for those changes in 2014.

We will not be listing the latest technologies and gadgets. Instead, Stein will focus on the real innovations that he believes will be long-lasting. And he’ll discuss how to shift the accepted thinking about how to reach consumers in the moments that matter to them (and the ones that matter to your brand).

This webinar will draw upon insights from the newly published point of view, Three Digital Marketing Trends Marketers Can’t Ignore in 2014.

In this webinar you will learn:

  • How to uncover the moments that matter to your customers (and your brand)
  • How massive convenience leads to customer loyalty
  • How just-in-time mobile content and data can create great moments for powerful brand messages
  • About opportunities that connected televisions create for brands to generate rich video content that can inform and entertain, and also generate value with current and prospective customers
  • Speaker:

    gary_stein_thumbGary Stein, SVP, Strategy & Planning, iCrossing
    Gary has been coming up with big ideas for some of the biggest brands in the world since 1993. Brands like Coca-Cola, Lands’ End, adidas, P&G, Nike and Mandarin Oriental Hotel Group – just to name a few. Gary combines this plethora of experience with his passion for inspiring consumers, clients and colleagues alike as senior vice president, strategy and planning. Based in our San Francisco office, Gary leads the West Coast strategy team, ensuring that our work is bold and creative, but also based on a deep understanding of the consumer and the marketplace. Gary is a frequent presenter at conferences such as OMMA, WOMMA, Shop.org, SES and ClickZ events. He has appeared in many publications, as well as on NPR, CNN and Bloomberg TV to discuss how technology is changing advertising. He holds a Master of Arts in American literature from California State University, Chico.

    Register Now


    Registration Policies

    If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

    DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.


    Got Questions?

    For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

     

    Details

    Start:
    January 22, 2014 2:00 pm
    End:
    January 22, 2014 3:00 pm