Sponsored by: DotMailer
All of the email marketers that I have spoken with share some universal truths:
- They never have enough data.
- Their email programs could be more effective.
- They don’t have enough time to affect numbers one and two.
That is the reality we live in but in a lot of ways we have made a rod for our own backs. We do not have the time because we are too busy creating every campaign from scratch and confusing being busy with adding value. Most of the email marketers that I work with have a lot more to add to their businesses by focusing on growing their lists and thinking about their email strategy than they do collecting content and setting up campaigns.
In this webinar, I am going to show you ways that you can automate the campaigns that are important but are really not much more than heavy lifting and don’t really need a lot of your time spent on them. First, I am going to bust the myth that automation saves money. That is only true if automation replaces staff and as already pointed out email marketing departments could not get much smaller. Automation is going to free up your time to increase the number and frequency of your email marketing programs. It will cost you money but at the same time it will drive exponentially greater benefit.
You will learn how automation gives you the free time to focus on what really matters list growth, strategy, and effectiveness which not only improves ROI but will also give you the free time to make your email program “proactively reactive.”
In this webinar you will learn:
- Why you should avoid a cost saving argument to justify an email automation program
- Which email programs are best automated to allow you to focus on what matters
- How email automation allows you to replace the “human” element that has been lost through the proliferation of doing business on-line
Skip Fidura, Client Services Director
Skip Fidura has been a digital and direct marketer with over 19 years’ experience on client, agency and provider side. Prior to joining dotMailer in 2008, he was Email Partner at OgilvyOne London and the European Operation Direct for Acxiom Digital. He has worked with clients as diverse as BT to Odeon and Reader’s Digest to DHL, helping them to build their email programs to drive increased customer lifetime value, loyalty and ultimately return on investment. A globally recognized blogger and speaker Skip is also the Chairman of the Email Marketing Council of the UK Direct Marketing Association.
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