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Future Proofing Search Marketing for 2014 and Beyond

December 4, 2013 @ 2:00 pm - 3:00 pm

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Sponsor: The Search Agencysearch-agency

For search marketers, 2013 was a year of ups and downs, new products, new opportunities, and new challenges. As marketers prepare their marketing strategies and tactics for 2014, its imperative that they reflect on the past year to plan for the future. In this webinar, The Search Agency’s SEO and Paid Media experts will review key trends from 2013 and provide marketers with the knowledge and tools to future-proof their search marketing campaigns for 2014 and beyond.

Speakers:

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Ranil Wiratunga
Ranil is the Senior Director, Paid Media at The Search Agency where he manages a team of search engine marketing, display, landing page optimization, and channel management experts in best practices, service delivery and metrics-driven optimization. Ranil joined The Search Agency team in November 2006. He has account management experience in various verticals such as finance, retail, CPG, travel, directory, and entertainment. As an expert in SEM, he has been asked to speak to and participate in Google and Bing’s Product Councils. He is a Google AdWords Certified Professional and a BingAds Accredited Professional.

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Grant Simmons
Director, SEO and Social Product
Grant brings over 20 years of agency experience managing multi-channel marketing initiatives for industry-leading organizations, such as Paramount Studios, M&M/Mars, Warner Bros., Young Presidents’ Organization and SunAmerica. Prior to joining The Search Agency in December 2008, Grant led the rebranding and global eCommerce strategy for a multinational hospitality company. As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative internet startups. Grant is a Director of SEO and Social Media Products. In his spare time Grant enjoys playing Wii Games with his two children, tennis, hiking and sailing, though not always in that order when there’s a fair wind.

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Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.


Got Questions?

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

 

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Details

Start:
December 4, 2013 2:00 pm
End:
December 4, 2013 3:00 pm
Event Category: