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Learn How to Increase Customer Engagement with Better Data Management and Cross-Channel Marketing

February 5 @ 2:00 pm - 3:00 pm

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Sponsored by: RedPoint Global
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Growing Customer Engagement is Critical to Success. Learn How Public Media Powerhouse WGBH Accelerated Donor Engagement through Improved Data Management, Content Delivery and Cross-Channel Marketing.

Public media powerhouse WGBH Boston serves New England, the nation, and the world with educationally rich content that informs, inspires, and entertains. The single largest producer of Web and TV content for PBS and a major supplier of programming for public radio nationwide, WGBH has earned countless awards, including broadcasting’s top honors for programs that include Nova, Masterpiece, American Experience, Frontline, Arthur, Curious George, The World, to name a few.

Sustaining and growing membership support is crucial to WGBH’s ability to fulfill its public media mission. Having a clear picture of its donors is paramount to successful engagement across all its marketing programs and channels of interaction. Attend this session to learn how WGBH is transforming its approach to donor interaction through better data management and leveraging its own programming content to deliver incentives that drive cross-channel marketing campaigns. Hear how WGBH, always a catalyst for positive change, is developing its solutions so that public media organizations, nationwide, may also leverage them to increase their own local support. Don’t miss this important session! There are lessons here for non-profits and for-profit organizations, as well.

Presenters:

CateTwohill
Cate Twohill, Director, Technical Product Development, WGBH Educational Foundation

Cate Twohill manages leading-edge technology for WGBH, public media for Boston. For more than 25 years, she has lead solutions designed to engage public media constituents and secure their philanthropic support. Cate began her career at WGBH before taking on roles with PBS, Beaconfire Consulting and Minitab. Since returning, she’s continued to advance WGBH’s adoption of new tools and is helping to create a best-of-breed marketing services organization for public media stations nationwide.

George Corugedo-cropped
George Corugedo, Chief Technology Officer, Co-Founder, RedPoint Global

A mathematician and seasoned technology executive, George Corugedo has over 20 years of business and technical expertise. As co-founder and CTO of RedPoint Global, George is responsible for leading the development of the RedPoint Convergent Marketing Platform™. A former math professor, George left academia to co-found Accenture’s Customer Insight Practice, which specialized in strategic data utilization, analytics and customer strategy. Previous positions included director of client delivery at ClarityBlue, Inc., a provider of hosted customer intelligence solutions to enterprise commercial entities, and COO/CIO of Riscuity, a receivables management company specializing in the utilization of analytics to drive collections.

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For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

 

Details

Start:
February 5, 2014 2:00 pm
End:
February 5, 2014 3:00 pm
Event Category: