Privacy bills, data protection inquiries and do not track… oh my! It’s a busy year for privacy, data protection and data use issues that impact data-driven marketers.
It is no secret that leading marketers are affected by the decisions made in Washington, DC by legislators and regulators. But do you understand how these actions affect the future of your organizations marketing strategy? Do you know what threats exist and how you, as a marketer, can stay ahead of the dozens of privacy, mobile & digital, children’s protection and data security initiatives that will affect how you use data to drive your organization’s marketing strategy?
Get in the know, and learn how to turn the discussion around these issues into business growth and opportunity. Join DMA in an open call for our top members to receive an update from our Government Affairs staff, including DMA’s new SVP of Government Affairs, Peggy Hudson and the Executive Director of our Data-Driven Marketing Institute, Rachel Thomas.
Peggy Hudson is senior vice president of government affairs for the Direct Marketing Association (DMA) and head of DMA’s Washington office. She represents the interest of thousands of business and nonprofit members before policymakers on Capitol Hill, before key agencies, within state capitals, and across the globe. Peggy leads the advocacy, political fundraising and policy research efforts of the DMA.
Before starting at DMA, Peggy was CEO of Hudson Global Strategies, LLC. Additionally, she was vice president of federal and international affairs for energy giant, BP. In this role, she managed BP’s federal government relations strategy and ran the Washington office, as well as represented the company in the U.S. in front of representatives from countries across the globe. Peggy has worked on Capitol Hill, in trade associations, and corporate offices, bringing to DMA and its members years of experience.
Peggy has been successfully representing business interests in Washington, D.C. for over three decades. Her special strengths include a broad and powerful network, a sophisticated understanding of political strategy, refined organizational skills, and a demonstrated ability to further industry agendas by working within the public policy process.
Rachel Nyswander Thomas
Rachel Nyswander Thomas is Executive Director of the Data-Driven Marketing Institute (DDMI) and Vice President of Government Affairs for the Direct Marketing Association (DMA). As DDMI Executive Director, Thomas leads research, advocacy, industry engagement and consumer education initiatives to advance DDMI’s mission of advancing and protecting data-driven marketing; increasing understanding and improving perceptions of data-driven marketing; and preventing needless regulation or enforcement.
Thomas also represents the data-driven marketing community’s policymaking interests on Capitol Hill, before key federal agencies and in multi-stakeholder policy forums.
Thomas holds a BA degree in Humanities from Yale University and a Masters of Policy Management degree from Georgetown University. She holds her Certified International Privacy Professional (CIPP) certification from the International Association of Privacy Professionals.
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