Privacy bills, data protection inquiries and do not track… oh my! It’s a busy year for privacy, data protection and data use issues that impact data-driven marketers. Your business is at stake, and DMA is actively fighting to eliminate or curb heedless regulation that stifles innovation and limits our data-driven lifestyle. Get in the know, and learn how to turn the discussion around these issues into business growth and opportunity. Join DMA in an open call for our top members to receive an update from our SVP of Government Affairs, the immutable Jerry Cerasale.
Jerry Cerasale is senior vice president of government affairs for the Direct Marketing Association (DMA). In this role, Cerasale represents the multichannel marketing community’s policymaking interests on Capitol Hill and before key federal agencies, including the US Postal Service (USPS) and the Federal Trade Commission (FTC).
Cerasale began his legal and government relations career in the USPS’s legal department. He served for 12 years at the Postal Regulatory Commission (PRC) in a number of advisory roles, including seven years as legal advisor to PRC Chairman Janet Steiger. He then became attorney/advisor to FTC Chairman Janet Steiger. Immediately before joining DMA in 1995, Cerasale was deputy general counsel for the US House of Representatives Committee on Post Office and Civil Service.
Currently, Cerasale is secretary/treasurer of The Mailers Council’s Board of Directors. He has also been a member of FTC’s Advisory Committee on Online Access, and vice chairman of the Postal Matters Subsection of the Administrative Law and Regulatory Practice Section of the American Bar Association.
Cerasale holds a juris doctorate from the University of Virginia School of Law, and a bachelor’s degree in government and economics from Wesleyan University. He served in the US Army from 1970 to 1972.
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