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August 2014

Building LEGO’s Brand Affinity

August 28 @ 2:00 pm - 2:30 pm
ONLINE

LEGO is one of the most valuable toy companies in the world, dominating the competition through innovative marketing strategies and a dedication to great customer experience. We’re bringing the story of LEGO’s content marketing brilliance to DMA2014 this fall, but, before we do, we’re inviting you to attend a FREE 30-minute FlashCon Webinar with LEGO’s very own Justin Tripp, Vice President of Channel Development. Join us as DMA’s VP of Conferences & Events, Paul McDonnough, speaks candidly with Justin to…

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Post-Conference Certificate Preview Webinar

August 26 @ 1:00 pm - 1:30 pm
ONLINE

The learning and networking opportunities at DMA2014 are unparalleled and limitless—especially when you choose to attend one of our six Post-Conference Certification Workshops. Held Wednesday, October 29 through Thursday, October 30, these three-part, hands on workshops provide the chance to earn a DMA-recognized certification in Content, Creative, Database, Email, Search or Social Strategy marketing. Don’t miss your chance to take a deep dive into one of these core areas of marketing in an intimate, classroom style setting! Not sure which…

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Cross-Screen Advertising…Privacy Compliance and Post-Cookie Technology for Digital Marketers

August 14 @ 2:00 pm - 3:00 pm
Online

Advertisers are increasingly demanding maximum reach and accountability with their digital ad spends. Moreover, they want to build and maintain relationships with customers via their laptops and mobile devices, at work and home. Given that there are limits imposed by HTTP cookies, there’s increased pressure on businesses that help advertisers reach those goals in a privacy-safe way. These include mobile operating systems, social networking platforms, ad agencies and advertising technology companies. It’s a complicated world for responsible marketers trying to…

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July 2014

FREE DMA2014 Preview: FlashCon Webinar

July 21 @ 2:00 pm - 2:30 pm
Online

Enhanced customer engagement. Increased ROI. More leads. Measurable results. Whatever it is you’re looking to accomplish this fiscal year, DMA2014’s stellar line-up of speakers and sessions are here to help you achieve it. And, we’re not waiting until October—we’re starting now. Join us on Monday, July 21st for our first, highly anticipated FREE DMA2014 FlashCon Webinar, featuring Starwood Hotels & Resorts Global Social Media Operations Manager, Sandra Henriques. Sandra will share marketing best practices and insights that span her lucrative…

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Direct Marketing in the Age of Smart Machines

July 8 @ 12:00 pm - 12:30 pm

Presented By: Yseop It doesn’t take a marketing expert to tell you that acquiring new customers is costly and that cultivating existing ones is more affordable and more profitable. Marketers are sitting on a potential gold mine of data about their existing customers, yet they cannot convert this to increased sales and revenue. Software exists which may help the marketer to match a product or service to a specific customer—but this is not enough. What is a recommendation without context…

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June 2014

Preparing for CASL: A Checklist for Email Marketers

June 27 @ 2:00 pm - 3:00 pm
Online

Sponsored By: BlueHornet On July 1st 2014, Canada’s New Anti-Spam Law (CASL), which requires an explicit opt-in for any CEM entering or leaving Canada, will go into effect. This impacts any marketer sending email to Canadian addresses. If you’re wondering how to navigate the new legislation, register for our webinar: Preparing for CASL: A Checklist for Email Marketers.  You will learn the crucial steps you need to take to accommodate to the new CASL requirements coming July 1st.   Presented…

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Website Optimization: Winning Tests and Lessons Learned…

June 26 @ 2:00 pm - 3:00 pm

Sponsored by: Russ Reid Website optimization is one of the most powerful tools that nonprofits can use to create winning digital strategies. By growing the conversion rates of key pages on the website – especially the donation page and the homepage – organizations can radically increase the performance of all the campaigns that drive traffic to those pages, which in turn means a lot more revenue flowing through the website. In this session, we will review several winning optimization tests,…

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DMA2014 Preview Webinar: The Revenue Imperative: A Marketer’s Journey to Embracing ROI

June 17 @ 2:00 pm - 2:30 pm
Online

Sponsored by: Edynamic Be among the first in the industry to have your pulse on one of the biggest revolutions impacting marketers today: The Revenue Imperative. We all know that today’s CMOs and marketing departments are under extreme pressure to tie back marketing spend to revenue performance. Now, DMA2014 is offering you the free chance to understand exactly how to do it. Join digital marketing expert and DMA2014 speaker extraordinaire Warren Raisch, President of Edynamic, for a thirty minute conversation…

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Audience-Based Search Targeting: How a Data-Driven Approach Drives Results

June 4 @ 2:00 pm - 3:00 pm

Sponsored by: iCrossing Imagine a current or potential customer browses your website only to leave and search again for that same product or service elsewhere. What if you could get back in front of that customer with the right message at the moment they are searching, whether that be on a desktop, mobile or tablet device? Join Ty Martin, Director of Digital Media Strategy for iCrossing, as he shares how to leverage Google’s new audience targeting method – Remarketing Lists for…

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May 2014

The Direct Marketers Guide to Planned Giving

May 28 @ 2:00 pm - 3:00 pm

Sponsored by: Smart Giving Planned giving prospects and donors are most often acquired, renewed, and upgraded through the mail. Because of this, much planned giving marketing fails to reflect the key differences between traditional annual fundraising and soliciting for a planned gift. In this session, we’ll discuss what direct marketing techniques should be used to market planned gifts and what’s unique to planned giving messaging and formats. We’ll review recent research that should inform your marketing. We’ll also present case…

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DMA International ECHO™ Awards 2014 | Everything You Need to Know + Why You Should Enter

May 8 @ 2:00 pm - 2:30 pm

NOTE: The webinar will take place from 2:00 pm – 2:30 pm EDT / 11:00 am – 11:30 am PDT. Webinar hosted by: DMA International ECHO Awards Board of Governors The DMA International ECHO Awards honor those marketing campaigns that have excelled due to a combination of brilliant marketing strategy, superior creative solutions and measurable results. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive…

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The A,B,C’s of Contextual Marketing

May 7 @ 2:00 pm - 3:00 pm

Don’t wait for it to happen to understand the risks and implications Sponsored by: StrongView and EEC How to leverage customer data to Always Be Contextual Today’s leading marketers are focusing on increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. And while this concept sounds straight forward to any experienced marketer, most are still struggling with shifting to this new era of consumer driven marketing. Join experts from the Email Experience…

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April 2014

DMA /CMA Webinar: The New Spam Law In Canada

April 29 @ 10:30 am - 12:00 pm

Summary: Join us for a 90-minute webinar about Canada’s New Anti Spam Law (CASL), which goes into force on July 1st 2014. CASL applies to the sending of all “commercial electronic messages”, and it requires senders to have prior consent from the message recipient. Senior officials representing Industry Canada and the primary enforcement agency, the Canadian Radio-television and Telecommunications Commission (CRTC), will each deliver an informative presentation and be available for a short Q and A session. Learn About: What…

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2014 Statistical Fact Book Preview

April 23 @ 2:00 pm - 3:00 pm

Sponsored by: DMA Join us as we kick off the release of the 2014 Statistical Fact Book – the must-have resource for marketers, now in its 36th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders in the marketing community. Our lineup of thought leaders includes companies like Experian, ReturnPath, Mintel, IgnitionOne , who will share benchmarks and best practices on data driven tactics, consumer behavior, budget allocation, email trends, what’s to come in…

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The Practioners' Guide to Spamtraps

April 2 @ 2:00 pm - 3:00 pm

Don’t wait for it to happen to understand the risks and implications Sponsored by: DMA & EEC What makes ESPs groan and marketers panic? Spamtraps! Moderated by Ken Magill, Editor and Founder of The Magill Report, this session will be an in-depth examination at these amazingly powerful (and toxic!) email addresses. Join Sal Tripi, AVP – Digital Operations and Compliance at Publishers Clearing House, Austin Bliss, President and Co-Founder of FreshAddress, and Sam Silberman, Director of Standards at Constant Contact…

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Inactive Email Subscribers – Best Practices for Re-engagement

April 1 @ 2:00 pm - 3:00 pm

Sponsored by: Act-On According to Marketing Sherpa, approximately 75% of email subscribers are inactive. We all have unengaged subscribers, but the key to email marketing success is what we do with them. David Fowler, Chief Privacy & Deliverability Officer at Act-On and Craig Swerdloff, CEO and Co-Founder of LeadSpend, will share best practices on how to use subscriber engagement information to segment your list, remove or re-engage your inactive subscribers, and improve the overall performance of your email campaigns. After…

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March 2014
Free

Webinar: DMA Innovation Awards 2014 Everything You Need to Know + Why You Should Enter

March 28 @ 2:00 pm - 3:00 pm

Webinar Co-Sponsored by: Google The DMA Innovation Awards 2014 celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change. 2014 marks the sixth year that DMA will recognize the companies and organizations who are making innovative, groundbreaking advances in marketing technology. Learn all about the Innovation Awards program, including entry criteria, the judging process, and…

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Email Marketing Automation: How to Cut Costs, Boost Your Productivity and Ramp Up Your Marketing ROI

March 19 @ 2:00 pm - 3:00 pm

Sponsored by: DotMailer All of the email marketers that I have spoken with share some universal truths: They never have enough data. Their email programs could be more effective. They don’t have enough time to affect numbers one and two. That is the reality we live in but in a lot of ways we have made a rod for our own backs. We do not have the time because we are too busy creating every campaign from scratch and confusing…

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PPC Workshop: Balance of (PPC) Power: Coordinating PPC With Other Channels

March 5 @ 12:30 pm - 1:30 pm

Sponsored by: Market Motive Struggling to balance PPC with other channels? Learn to coordinate your PPC campaigns with your other marketing efforts, and maximize your effectiveness. Make your PPC work and play well with: Email campaigns SEO TV Radio … and more. Once you’re running on all cylinders, your marketing engine will be unstoppable. Speakers: Brad Geddes Brad Geddes is the author of the well-respected book Advanced Google Adwords, and founder of Certified Knowledge, an online source where the Paid…

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February 2014
Free for Members | $150 non-member

ETHICS AND COMPLIANCE: Happy New Year Mega-Compliance Session!

February 26 @ 1:30 pm - 2:30 pm

Sponsored by: DMA 2013 brought marketers many compliance changes across marketing channels-from mobile app privacy to heightened responsibility to protect children’s information and health data. Are you doing the right things to be in compliance? Learn about the latest DMA guidelines updates and compliance issues to stay ahead of the curve. Join us for this comprehensive overview and bring your questions! Topics will include: Health Information regulation updates Telephone and texting regulation updates Mobile marketing and privacy updates Email, data…

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DMA Member Only Briefing: Readiness Planning for Data Breaches

February 20 @ 2:00 pm - 3:00 pm

Sponsored by: DMA We have entered a “new normal.” The criminals behind the recent spate of data breaches are still out there, and every retailer and every marketer who uses consumer data (and who among us does not?) needs to be ready. Join DMA to learn about resources for members on how to prepare, react and build stronger trust bonds with your customers. You will learn about: DMA Assets you can use for completing your readiness efforts. Legal advice on…

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DMA Analytic Council Presents: Your Customers Want to Love You – Transforming Customer Experiences With Big Data…

February 13 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM As the number of interaction channels have exploded, it has become harder to maintain a consistent customer experience across interaction touch-points. Only 15% of CIO’s say their companies do “very well” in maintaining a consistent user experience across all communication channels.* Since most interaction channels are siloed, and channels do not share information with each other, most customer experience breakdowns occur at the boundaries between interaction channels. Think about a service issue…

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Behavioral Lead Scoring: Segmentation Beyond Demographics

February 11 @ 2:00 pm - 3:00 pm

Sponsored by: Act-On It’s no secret that the marketing paradigm has shifted. As people self-select into increasingly fluid and fragmented groups, getting the right message to the right market segment has become more and more complicated. It is crucial that marketers are prepared to collect and interpret data that will provide actionable insight into real sales potential. Join Janelle Johnson, Director of Demand Gen, and Linda West, Manager of Demand Gen, to explore a focused approach, identifying specific behavioral patterns…

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Learn How to Increase Customer Engagement with Better Data Management and Cross-Channel Marketing

February 5 @ 2:00 pm - 3:00 pm

Sponsored by: RedPoint Global Growing Customer Engagement is Critical to Success. Learn How Public Media Powerhouse WGBH Accelerated Donor Engagement through Improved Data Management, Content Delivery and Cross-Channel Marketing. Public media powerhouse WGBH Boston serves New England, the nation, and the world with educationally rich content that informs, inspires, and entertains. The single largest producer of Web and TV content for PBS and a major supplier of programming for public radio nationwide, WGBH has earned countless awards, including broadcasting’s top…

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January 2014

How a Custom Survey Provides Exceptional Customer Service

January 29 @ 2:00 pm - 3:00 pm

Sponsor: emfluence Automation – from welcoming new customers and prospects to re-engaging inactives – is the “easy money” of email marketing. Across all stages of the buyer life cycle, marketers can use automation to stay in touch at the right moment with their customers and prospects. Most importantly, it’s useful for more than just selling – an automated email plus feedback survey combination can lead to happier customers and longer loyalty. Mercedes Benz vehicles attract customers with an especially high…

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Marketing Data: The Future of the Data-Driven Economy?

January 23 @ 2:00 pm - 3:00 pm

Hosted by: DMA|DDMI We all lead data-driven lives. Consumers – and the economy – enjoy greater benefits today because of the innovative use of marketing data. Data sets tell marketers what consumers like and inform not only smart marketing strategies, but also provide vital insight into how we operate as a community, a government, a nation, a society. At the same time, legislators and regulators are questioning the use of marketing “big data” with increased skepticism and concern. Some even…

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Three Digital Marketing Trends Marketers Can’t Ignore in 2014

January 22 @ 2:00 pm - 3:00 pm

Hosted by: iCrossing The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success? To answer that question, join Gary Stein, iCrossing’s SVP, Strategy &…

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DMA Analytic Council Presents: Predicting Multi Channel Online Behavior: Easy and Effective Non-Linear Methods

January 16 @ 2:00 pm - 3:00 pm

Presented by: DMA Analytics Council Sponsored by: IBM It’s easy to buy into the promise of big data-driven marketing, but challenging to actually implement. With data coming at us from Data Management Platforms (DMPs), social networks, our own web properties, email, point of sale, promotional, and even old fashioned call centers and direct mail, our scary old terabytes of marketing data have turned into petabytes. All sorts of companies have demonstrated the ability to store and analyze massive data sets,…

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December 20132013

15 Ways to Jump Start Your B2C Customer Acquisition and B2B Demand Generation Programs Now!

December 12, 2013 @ 2:00 pm - 3:00 pm

Sponsor: KERN an Omnicom Agency Nothing is worse than the sinking feeling of missing your campaign goals and exceeding you cost per metrics after weeks of planning and preparation. The sales force starts complaining and your VP starts hovering, waiting to see how you’re going to fix things FAST. If you are faced with B2C acquisition or B2B demand generation and lead nurturing programs delivering less-than-expected results, or you just want to rev up your current program performance, this webinar…

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Free for Members | $150 non-member

Multi-Channel Attribution for Non-Profits

December 11, 2013 @ 2:00 pm - 3:00 pm

Sponsored by: DMANF and CDR fundraising Group Multi-channel campaigns generally mean better results for your organization. But when a single constituent receives consistent messaging through multiple channels, how does your organization know which source to attribute the response? We’ll discuss attribution methods for integrated multi-channel campaigns that help organizations determine which channel gets “credit”. We’ll also share best practices for running these types of campaigns. Take-aways Learn various methods for calculating attribution Best practices for multi-channel campaigns Example campaigns across…

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