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DMA Member Only Briefing: Readiness Planning for Data Breaches

February 20, 2014 @ 2:00 pm - 3:00 pm

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Sponsored by: DMADMA-logo-COLOR-plain

We have entered a “new normal.” The criminals behind the recent spate of data breaches are still out there, and every retailer and every marketer who uses consumer data (and who among us does not?) needs to be ready. Join DMA to learn about resources for members on how to prepare, react and build stronger trust bonds with your customers.

You will learn about:

  • DMA Assets you can use for completing your readiness efforts.
  • Legal advice on what retailers and other marketers are doing.
  • Questions marketers need to ask NOW to be ready for any crisis.
  • The reality of risk. How likely is it we will see more of this? How likely is it your own systems have already been compromised?
  • Consumer reaction to all this.
  • The legislative agenda and how DMA has your back.

Senny-BooneSenny Boone, Esq., DMA SVP for Compliance & Ethics
As DMA’s General Counsel, Ms. Boone leads the organization’s efforts in corporate compliance, social responsibility and best practices application for the direct marketing community with over 21 years of communications law experience spanning a full range of marketing and fundraising policy leadership. She oversees Board-level Committees on DMA’s Ethical Guidelines, policing of members’ compliance with the guidelines, and helps to shape best practices with marketing practitioners. She is leading educational efforts on topics of interest in corporate & social responsibility, and works with both consumers and DMA members on marketing compliance issues to enhance consumer trust in the marketing process. She oversees DMA’s consumer site, to assist consumers with their marketing complaints and communicates with consumer groups regarding marketing and privacy concerns. Since 2002, Boone leads the DMA’s Nonprofit Federation (DMANF) of nearly 500 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies. She has built the organization in terms of new products and services for members and increased the market space for nonprofit organizations and their suppliers. Since 2012, she helps to oversee the DMA’s Email Experience Council, an organization of email marketing practitioners and experts.

Ingis_StuartStu Ingis, Esq., managing partner at Venable Law Firm
Stuart Ingis is nationally recognized as a leading attorney and thought leader on privacy, marketing, advertising, and E-Commerce and Internet law. Mr. Ingis co-leads Venable’s privacy practice, which won the Chambers USA Award for Excellence for the top privacy practice and top advertising practice in the United States. Mr. Ingis has also been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500 and ComputerWorld magazine.

Mr. Ingis regularly represents companies in the media, communications, information services, advertising, and retail industries before the US Congress and the Federal Trade Commission as well as before other Federal and state agencies.

Mr. Ingis regularly defends companies in investigations by the Federal Trade Commission and State Consumer Protection Authorities. Mr. Ingis regularly counsels companies with federal and state marketing, privacy and advertising laws. Mr. Ingis and the Venable compliance team conduct internal assessments of company practices and products, and works with companies to design and implement compliance systems and best practices.

Mr. Ingis has represented a number of CEOs in testimony before Congressional Committees. Mr. Ingis also represents clients in Congressional investigations and is well-known for representing clients in crisis management situations, in particular with Congressional relations.

Mr. Ingis serves as the Partner In Charge of the Washington, DC office and is a member of the Venable Board.

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Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Got Questions?

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail

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February 20, 2014
2:00 pm - 3:00 pm
Event Category: