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The Practioners' Guide to Spamtraps

April 2, 2014 @ 2:00 pm - 3:00 pm

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Don’t wait for it to happen to understand the risks and implications

Sponsored by: DMA & EECDMA-logo-COLOR-plain

What makes ESPs groan and marketers panic? Spamtraps! Moderated by Ken Magill, Editor and Founder of The Magill Report, this session will be an in-depth examination at these amazingly powerful (and toxic!) email addresses.

Join Sal Tripi, AVP – Digital Operations and Compliance at Publishers Clearing House, Austin Bliss, President and Co-Founder of FreshAddress, and Sam Silberman, Director of Standards at Constant Contact as they share best practices on cleaning, correcting and protecting your lists, removing damaging-but-deliverable email addresses, and improving the overall health and performance of your email databases.

After this webinar, you’ll understand how to:

  • Identify spamtraps and how they creep into your lists
  • Implement strategies for removing them from your databases
  • Improve data quality, deliverability, and the performance of your email marketing
  • Establish protocols for email address collection and management


Ken Magill, Founding Editor, trade weekly e-mail newsletter The Magill Report

Ken has covered email marketing longer than any other trade reporter in the world. Magill covered email and online marketing for DM News starting in 1998. He has also covered Internet marketing for Direct, Chief Marketer, Multichannel Merchant and Target Marketing magazines. Magill was also founding editor of trade weekly iMarketing News, and Magilla Marketing, a newsletter dedicated to e-mail.

Sal Tripi, Assistant Vice President, Digital Operations and Compliance – Publishers Clearing House

Mr. Tripi is an assistant vice president at Publishers Clearing House (PCH), the United States’ largest and best known sweepstakes company. He has over 20 years of leadership experience in Privacy, Marketing, Operations, new customer recruitment, relationship marketing and ecommerce. His work encompasses a variety of digital operational areas including digital operations, ad operations, compliance and privacy. He is currently the Chair of the DMA Ethics Policy Committee as well as the on the Board of Directors for the Online Trust Alliance.

Sam Silberman, Director of Standards, Constant Contact

Sam has more than 25 years of experience combating spam, and improving e-mail delivery through industry policy, ISP relations, and technical solutions. As a longstanding member of several boards within the messaging industry, including the Messaging Malware and Mobile Anti-Abuse Working Group (M3AAWG) and Email Sender Provider Coalition (ESPC), Silberman is actively involved in creating current standards and best practices used by the email marketing industry.

Austin C. Bliss, President & Co-Founder, FreshAddress

Celebrating his fifteenth year at FreshAddress, Austin was the driving force behind the original design and development of the company’s patented technology. Before FreshAddress he won national recognition for his innovative technical work with the UN and the Carnegie Foundation. Austin is a highly-regarded presenter at national industry events and conferences. Austin is a graduate of Amherst College.

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Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.

Got Questions?

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail


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April 2, 2014
2:00 pm - 3:00 pm
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