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April 2014

2014 Statistical Fact Book Preview

April 23 @ 2:00 pm - 3:00 pm

Sponsored by: DMA Join us as we kick off the release of the 2014 Statistical Fact Book – the must-have resource for marketers, now in its 36th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders in the marketing community. Our lineup of thought leaders includes companies like Experian, ReturnPath, Mintel, IgnitionOne , who will share benchmarks and best practices on data driven tactics, consumer behavior, budget allocation, email trends, what’s to come in…

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DMA /CMA Webinar: The New Spam Law In Canada

April 29 @ 8:00 am - 5:00 pm

Summary: Join us for a 90-minute webinar about Canada’s New Anti Spam Law (CASL), which goes into force on July 1st 2014. CASL applies to the sending of all “commercial electronic messages”, and it requires senders to have prior consent from the message recipient. Senior officials representing Industry Canada and the primary enforcement agency, the Canadian Radio-television and Telecommunications Commission (CRTC), will each deliver an informative presentation and be available for a short Q and A session. Learn About: What…

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May 2014

The A,B,C’s of Contextual Marketing

May 7 @ 2:00 pm - 3:00 pm

Don’t wait for it to happen to understand the risks and implications Sponsored by: StrongView and EEC How to leverage customer data to Always Be Contextual Today’s leading marketers are focusing on increasing relevance in their marketing communications by harnessing the power of customer data to develop consumer context. And while this concept sounds straight forward to any experienced marketer, most are still struggling with shifting to this new era of consumer driven marketing. Join experts from the Email Experience…

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DMA International ECHO™ Awards 2014 | Everything You Need to Know + Why You Should Enter

May 8 @ 2:00 pm - 2:30 pm

Webinar hosted by: DMA International ECHO Awards Board of Governors The DMA International ECHO Awards honor those marketing campaigns that have excelled due to a combination of brilliant marketing strategy, superior creative solutions and measurable results. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. This year’s ECHOs will be presented Tuesday evening, October 28, 2014, during the DMA2014 Conference and Exhibition in…

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