May 21, 2013
The growth in social media has generated a flood of data. So far though, marketers have not been able to tap into social data’s true value. Identifying trending topics via social listening tools to inform content strategy is only scratching the surface. The real value of social lies in the ability to link rich social behavioral data to individuals in the marketing database to develop highly relevant communications that capture what customers want through their eyes rather than just through the eyes of the brand. Talk about true customer-centric marketing.
May 22, 2013
Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is through engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only “speak” to individuals, but they must also be able to effectively “listen.” Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike.
May 23, 2013
Sponsored by: Velti
Once referred to as innovative and daring, multi-channel marketing campaigns today are a fundamental part of almost every marketing plan and are essential to achieving marketing objectives. Why? The consumer of today is connected to endless amounts of information at all times – consumers spend an average of 144 minutes daily engaged on their mobile phones (eMarketer).
May 29, 2013
With all of the buzz around marketing personalization and Big Data, it’s clear that retailers need advanced analytics to engage customers effectively. What is less clear is how to succeed.
Register Now to Attend Our Webinar: Building Connected Relationships with Advanced Customer Analytics
May 30, 2013
The clock is ticking – are you ready for the new COPPA Rule?
On July 1, 2013, sweeping new regulations for marketing to children take effect. In updating the Children’s Online Privacy Protection Act (COPPA) Rule, the Federal Trade Commission (FTC) has extended its reach to new businesses and new information. Even if you were safe in the past, you may not be in this brave new regulatory world.
June 4, 2013
In this update to the popular webinar, “Secret Sauce for Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle,” Jon Miller, VP of Marketing and co-founder of Marketo, will present actual examples of how Marketo’s content marketing, lead generation, and marketing automation strategies can help you generate up to 50% more qualified leads while simultaneously improving your sales productivity by 40%.
June 19, 2013
Sponsored by: Bronto
Even industry trailblazers hear the occasional dull thud in the inbox. Launching new email programs involves risk and the potential to reap the rewards of highly engaged subscribers who are in the buying mood. With the splintering of email communications across traditional and mobile inboxes, it’s vital that marketers learn how to break the mold with diverse promotional tactics, design techniques and data strategies. Learn which ad-hoc messages pack the most punch and how automation can both streamline your processes and bungle the customer experience.