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Moving Beyond Batch and Blast in 2013: Customer Engagement Trends to Anticipate

February 13, 2013 @ 2:00 pm - 3:00 pm

| FREE

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Sponsored by : sponsor

Attend this webinar presented by longtime marketer and industry analyst David Daniels to learn the tactics and strategies to take your email program to the next level of engagement. We will discuss five key trends of 2013, there impact on your marketing program and how to capitalize on them.

Additionally you will hear real-world case studies, including:

• Learn how WorldVision put real numbers behind their email member base, big and small, to transform its marketing and engagement focus.

• See how Crabtree & Evelyn capitalized on the power of social to drive email growth and engagement, reaching two week marketing goals in 48 hours.

Key Takeaways

Learn how to better:

1. valuate members
2. drive email with Social
3. leverage customer transactional files

Presenter(s):

Arthur Sweetser, Chief Marketing Officer, 89Degrees

Arthur is a prolific marketer and bona-fide thought leader in the dynamic world of digital and CRM marketing. Prior to 89 Degrees, he was CMO and COO for email marketing provider e-Dialog, leading the company to being named Best in Class for strategic planning and deployment processes by Forrester Research for three years running. Before this, Arthur was SVP at S&H greenpoints, and held advertising and marketing executive positions at Converse and agencies Ogilvy & Mather, Cabot, Hill Holliday, and Gearon Hoffman. Arthur is a highly-regarded industry figure who coauthored the book Successful Email Marketing Strategies: From Hunting to Farming.

Todd Ranson, Digital Marketing Optimization Manager, World Vision

Todd is an industry expert currently charged with leading the donor email marketing strategy for World Vision. He joined World Vision in 2005 as a marketing project administrator and has greatly expanded his role. He works with a variety of different business units to help them optimize engagement with their respective constituents. Todd has worked in digital marketing for eight years. .

David Daniels, Chief Executive Officer, The Relevancy Group

For 25 years, David has been an industry proponent. Currently, as CEO of The Relevancy Group, David directs market research and consulting essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior-level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam and the earliest online retailers on CompuServe. David advises many industry associations including the OTA, writes a syndicated column for ClickZ, and has been a contributor to the Weekend Today Show on NBC. David is also a contributing analyst to GigaOM Pro.

 

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Registration Policies

If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.

DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.


Got Questions?

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

 

 

Details

Start:
February 13, 2013 2:00 pm
End:
February 13, 2013 3:00 pm
Cost:
FREE
Event Category:

Venue

Online