The most important asset a company has is its Customers. Without customers a company will cease to exist. Holding on to those customers and getting them to buy from you over and over again is key to a retailer’s long-term success. In a rush to prevent their customers from leaving and purchasing a greater variety of products and services, retailers have deployed loyalty programs with a myriad of benefits for customers – if they jump through the right hoops. But are the benefits the right benefits? Are these benefits driving the type of consistent behavior? And should a customer have to jump through so many hoops?
In this webinar, FICO will teach marketers , a new approach to customer-centric marketing and share best practices around how to:
» Define what customer behavior is the most profitable and which benefits you should include.
» Identify customer loyalty in the data you collect utilizing analytics.
» Connect insight into actions to encourage your customers to be more loyal.
» Determine which measurements need to be in place to guide and determine the return on your customer investment.
Tim brings over 16 years of Retail and Banking experience to FICO. Tim has helped organizations improve their marketing analytics, KPI development, new business initiatives, due diligence, business modeling, one to one marketing, and finance creating more significant ROI. Prior to joining FICO, Tim held various leadership roles in marketing finance and marketing analytics at the nation’s largest consumer electronic retailer.
Scott brings over 16 years of strategy consulting focused on customer-centricity and loyalty marketing to FICO. His experience includes leading several large retail engagements, specifically leveraging data assets in order to make more informed decisions with the customer at the center and quantifying the long term associated value of this approach. Prior to joining FICO, Tim held various leadership roles at dunnhumby where he lead several significant partnerships within the manufacturing practice.
If you cannot attend a webinar for which you are registered, please send a substitute. Substitutions are allowed at any time.
DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or canceled.
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail firstname.lastname@example.org.