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60 Minutes Broadcast Unnecessarily Frightens Consumers

By: Stephanie Miller
Categories: News

‘Data Broker’ Broadcast Ignores Tremendous Value of Data-Driven Marketing New York, NY, March 9, 2014 — The Direct Marketing Association (DMA) strongly objects to the unbalanced, heavily negative depiction of the data-driven marketing industry in tonight’s episode of 60 Minutes….read more →

60 Minutes Broadcast Unnecessarily Frightens Consumers

DMA Releases 2014 Member Guidelines for Ethical Business Practices

By: Susan Taplinger
Categories: News

Responsible Data Stewardship Is Key to Consumer Trust and Loyalty, Regardless of Marketing Channel Washington, DC, February 18, 2014 — The Direct Marketing Association (DMA) today announced the 2014 updated version of its Guidelines for Ethical Business Practices.  Updated topics…read more →

DMA Releases 2014 Member Guidelines for Ethical Business Practices

DMA Expresses Disappointment with New ‘Data Broker’ Bill

By: Susan Taplinger
Categories: News

The Direct Marketing Association (DMA) expressed disappointment today following the introduction of the “The Data Broker Accountability and Transparency Act of 2014” (DATA Act), a bill that would stymie the responsible use of data across the entire data-driven marketing economy,…read more →

DMA Expresses Disappointment with New ‘Data Broker’ Bill

DMA Responds to Senate Committee’s Rejection of Postal Bill Amendment

By: Susan Taplinger
Categories: News

Washington, DC, February 6, 2014 — The Direct Marketing Association (DMA) today expressed disappointment that the US Senate Committee on Homeland Security and Governmental Affairs rejected Senator Tammy Baldwin’s amendment to the Carper-Coburn postal-reform bill: “DMA is extremely disappointed in…read more →

DMA Responds to Senate Committee’s Rejection of Postal Bill Amendment