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DMA Announces 2014 Legislative and Government Affairs Coalitions

By: Susan Taplinger
Categories: News

In furtherance of its mission of advancing and protecting responsible data-driven marketing, the Direct Marketing Association (DMA), is pleased to announce the launch of its members-only 2014 Legislative Coalitions, reflecting the key legislative issues affecting marketers in today’s data-driven world….read more →

DMA Announces 2014 Legislative and Government Affairs Coalitions

DMA Releases Quarterly Business Review (QBR) for Q3 2013

By: Susan Taplinger
Categories: News

The Direct Marketing Association (DMA) today released its Quarterly Business Review  (QBR) for the third quarter of 2013.  DMA partnered with management consulting firm Winterberry Group on the report. For the third consecutive period, data-driven marketers in the United States…read more →

DMA Releases Quarterly Business Review (QBR) for Q3 2013

DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

By: Susan Taplinger
Categories: News

Testimony Stresses the Value of Responsible Data Use and Strength of Self-Regulation Across the Data-Driven Marketing Economy Washington, DC, December 18, 2013 — Jerry Cerasale, senior vice president of government affairs  for the Direct Marketing Association (DMA), will testify this…read more →

DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

DMA to Release New Guidelines for Ethical Business Practices

By: Susan Taplinger
Categories: News

In early 2014, as part of the ongoing process for maintaining a healthy and trusted self-regulated marketplace for data-driven marketing, the Direct Marketing Association (DMA), will be releasing new Guidelines for Ethical Business Practice.   “The Guidelines go beyond what is…read more →

DMA to Release New Guidelines for Ethical Business Practices

DMA Appoints Christopher Oswald Vice President, State Affairs

By: Susan Taplinger
Categories: News

The Direct Marketing Association (DMA), the world’s largest trade association for advancing and protecting responsible data-driven marketing, today announced the appointment of Christopher J.W. Oswald as vice president, state affairs.  Stationed in DMA’s Washington, DC offices, Oswald will serve as…read more →

DMA Appoints Christopher Oswald Vice President, State Affairs