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DMA Releases 2014 ‘Statistical Fact Book’

By: Susan Taplinger
Categories: News

Marketers Report Data-Driven Marketing Drives Positive Value; Media and Tech Industries Can Expect a Good Year New York, NY, April 11, 2014— The Direct Marketing Association (DMA) today released the 2014 DMA Statistical Fact Book, offering information on the latest…read more →

DMA Releases 2014 ‘Statistical Fact Book’

DMA Announces Inspiring Keynote Lineup for IMW Conference

By: Susan Taplinger
Categories: News

Thought Leaders from LinkedIn, Gilt Groupe, Google, Winterberry, MRM//McCann, and More New York, NY, April 3, 2014 — The Direct Marketing Association (DMA) today announced an exciting keynote lineup that will be sure to inspire and motivate attendees at Integrated…read more →

DMA Announces Inspiring Keynote Lineup for IMW Conference

DMA Releases Quarterly Business Review (QBR) for Q4 2013

By: Susan Taplinger
Categories: News

Data Is Key Driver More Panelists Confident in Future of Data-Driven Marketing than Ever Before March 20, 2014 — The Direct Marketing Association (DMA) today released its Quarterly Business Review  (QBR) for the fourth quarter of 2013.  DMA partnered with…read more →

DMA Releases Quarterly Business Review (QBR) for Q4 2013

60 Minutes Broadcast Unnecessarily Frightens Consumers

By: Stephanie Miller
Categories: News

‘Data Broker’ Broadcast Ignores Tremendous Value of Data-Driven Marketing New York, NY, March 9, 2014 — The Direct Marketing Association (DMA) strongly objects to the unbalanced, heavily negative depiction of the data-driven marketing industry in tonight’s episode of 60 Minutes….read more →

60 Minutes Broadcast Unnecessarily Frightens Consumers