DMA offers many ways for members to network together and be involved in the work of our industry. Join one of our DMA Communities or Committees today to increase your visibility, expand your network, grow your business, learn new things, steal good ideas, and become active in the industry.
Analytics & CRM Council
Customer experience models. Marketing Intelligence. Big data. The hottest trends in data-driven marketing start and end with your analytics and CRM team. The Harvard Business Review even called it the “sexiest job of the 21st century.”
The DMA Analytics Council is a group of data, CRM, analytics and technology practitioners who advance the marketing analytics field through knowledge-sharing, education and networking events. Members of the Council are employees of DMA member companies specializing in creating insights and ideas from marketing data. Click here for more information.
Attribution & Measurement Community
Consumers are interacting with brands across channels and devices, and so marketers need to optimize presence and spend across channels in order to meet customers where they are most active. Omnichannel and real-time marketing complicate the challenge, and simple attribution methods may not address sophisticated needs. This Community will rally the industry to improve solutions to one of the biggest challenges facing marketers since the beginning of time. Click here for more information.
Connecting with customers requires an understanding of the matrix which is your customers’ journey. At each step, we merge our data insights with our content marketing to improve the experience and learn about new needs. This DMA Community tackles the big issues around lifecycle marketing, integrated campaign management and automation. Sign up to join a DMA Community here.
Customer Engagement & Loyalty Community
People are empowered by their data-driven lifestyles and the many ways they can interact with brands. Modern marketing has the opportunity to turn customers into ambassadors – but it’s a collaborative effort across internal functions and with each customer. This DMA Community investigates and celebrates innovation and strategies to improve customer lifecycle marketing and loyalty. Sign up to join a DMA Community here.
Data is the fuel of marketing, and trust is the engine it fuels. Data management platforms abound, but there are challenges to finding the right one(s) for your business, and even more challenges in activating that data safely and securely in support of business goals. Data is not a marketing function, but a business asset – and the use of data must be governed across the organization in a cross-functional manner. This DMA Community advances the myriad of opportunities and challenges that make data and responsible data practices the lifeblood of 1:1 business and consumer marketing, with a focus on earning consumer trust. Sign up to join a DMA Community here.
Integrated Marketing Community
Online, offline. Print, digital. Social, mobile. Web, device. Consumers access brands across channels – and it’s time for marketers to catch up and recognize and reward them across channels. There are people, process and technology challenges to getting this right, but for those who do it, the rewards are big. This DMA Community advocates for customer centricity and addresses the challenges of creating responsive, relevant and real-time data-driven marketing to connect with all audiences across integrated channels. Sign up to join a DMA Community here.
Marketing EDGE (formerly DMEF)
Marketing EDGE (formerly Direct Marketing Educational Foundation – DMEF) is the only national nonprofit of its kind solely committed to acquaint professors and college students with – and to engage and involve them in – the thriving business of marketing. Marketing EDGE is supported solely by corporations and individuals who want to give back to the community. Learn more at www.marketingedge.org.
Email Experience Council (EEC)
The eec, the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.
We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Advisory Committees. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing. Learn more at emailexperience.org
DMA Legislative & Government Affairs Coalitions
DMA advances and protects data-driven marketing at the legislative and regulatory levels on the Federal and state levels in the United States, as well as in Europe. We can’t do this without the support, participation and input of our members. DMA members are invited to participate in our Legislative Coalitions. Find out how you can get involved to advance and protect the interests of your organization, and our industry.
DMA Nonprofit Federation
The DMA Nonprofit Federation is:
- The leading source for nonprofit marketing and fundraising professional education and industry advancement.
- The premier agent for improving public awareness and receptivity to direct and interactive market driven philanthropy.
- An aggressive and effective advocate for charitable organizations in postal, regulatory, legislative, and accountability issues at the federal, state and local levels.
- The ‘top brand’ among all associations and advocacy groups working on behalf of nonprofits that utilize direct and interactive marketing to communicate with donors, members, and the public.
- One of the largest member segments of the DMA with nearly 400 nonprofit members and just over 80 Corporate Partners.
- Guided by a volunteer Advisory Council of leading members from both the nonprofit and vendor community.
The Nonprofit Federation’s full-time staff is located in Washington, DC and is supplemented by the resources and professional staff of the DMA and outside legal counsel. Learn more at nonprofitfederation.org