We often talk about “data-driven marketing” as if were something we invented in the latter decades of the 20th Century.... View Article
While the jobs report shows that employment is up, it’s still hard to find that perfect analytics candidate – or... View Article
After months of inquiries and Congressional hearings during which, DMA and our members participated fully and respectfully a new bill... View Article
The Direct Marketing Association (DMA) expressed disappointment today following the introduction of the “The Data Broker Accountability and Transparency Act... View Article
B2B engagement is about information and entertainment. Resist the urge to talk about yourself. Also, don’t get so far afield... View Article
With Valentine’s Day right around the corner we decided to sit down and talk about some of our favorite brands,... View Article