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Resolution #2: Step Up to Customer Centricity in Data-Driven Marketing

We often talk about “data-driven marketing” as if were something... Read More

Posted February 14th, 2014 by Stephanie Miller Categories: Marketing Analytics

While the jobs report shows that employment is up, it’s... Read More

After months of inquiries and Congressional hearings during which, DMA... Read More

Posted February 13th, 2014 by Susan Taplinger Categories: Press Releases

The Direct Marketing Association (DMA) expressed disappointment today following the... Read More

Posted February 12th, 2014 by Stephanie Miller Categories: Data-Driven Marketing

B2B engagement is about information and entertainment. Resist the urge... Read More

Posted February 12th, 2014 by Kyle Allen Categories: Data-Driven Marketing, Marketing Thought Leadership

With Valentine’s Day right around the corner we decided to... Read More