Executive Vice President
DigitasLBi New York
John McDonald is Executive Vice President at DigitasLBi New York where he leads the American Express relationship. In this role, he oversees every element of the engagement covering Brand, Acquisition and Customer Marketing.
Prior to this, John held leadership positions in the Corporate, Agency and start-up world. Most recently he was the co-founder of xCheck, a marketing technology company built for the airline and hospitality industry. This endeavor was inspired by his time as Vice President, Marketing at British Airways, a period notable for the commercial success of the airline and a string of creative achievements including recognition at Cannes, the Effies, One Show and at the DMA’s own Echo Awards as the winner of the inaugural Mike Hughes Award.
John lives in Brooklyn with this his wife and young twins.
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