DMA: Data and Marketing Association
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Kevin Akeroyd

kevin-akeroyd-318x318-bwCEO & President

Kevin is the CEO and President of Cision, the global leader and reference technology platform for earned media. The company provides data, workflow, insights and analytics, monitoring, and distribution for PR, IR, GR, Influencers, and social communications executives. The company operates globally in over 40 countries.

Prior to Cision, Kevin was the GM and Global Chief of Oracle Marketing Cloud, which he created and grew to the leading reference stack for the digital CMO globally. This included Data Marketplaces, Data Management Platform (DMP), Marketing Automation, Content Marketing, Omni-Channel Campaign Management, Web/Mobile optimization, Mobile Marketing, Social Listening and Publishing/Engagement, and X-Device marketing and advertising solutions. It also included AppCloud, the leading ecosystem of Marketing and Advertising Application, Media, and Data providers (over 900) in the industry. Prior to Oracle, Kevin held senior leadership positions at Data.com (the data division of Salesforce.com), Acxiom Digital (previously Digital Impact where we was a GM), and RR Donnelley & Sons, where he headed the technology business unit and was a leader in multiple marketing divisions.

Kevin is a recognized thought leader across digital direct and performance marketing and advertising technology, data, and services for the last decade. He is a regular speaker at industry and analyst events, academia, and client/brand events, as well as a frequent publisher and syndicator of original thought leadership content for direct, loyalty, advertising, data, lead gen, ecommerce, mobile, and social audiences.

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