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DMA: Data and Marketing Association
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Mark Allen

Mark Allen 318x318 bwSenior Vice President, Marketing
YA

Mark Allen is Senior Vice President, Marketing at YA, one of the largest promotional and engagement marketing companies in North America. He has 25 years of direct marketing/sales experience and knows how to employ best-in-class data driven practices and principles to drive sales, improve conversion rates and build value. An industry expert and advocate, he has a thorough understanding of the power of integrated, data driven marketing and the value of such in building brands, improving LTV, segmenting and acquiring customers, creating loyalty, leveraging cross-sell/up-sell opportunities and improving customer retention.

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