And so a new adventure begins. DMA is ringing in the New Year with a new mission, brand and name: the Data & Marketing Association.
So much more than just a name change, DMA is on a journey of transformation. After 100 years of serving the most remarkable community of marketers in the world, DMA is advancing to serve an even more remarkable community. A community that includes the entire data, marketing, media, agency and technology ecosystem.
We hope you will join us on this journey, as we seek to nurture the next generation of data scientists, data-inspired creatives, data technologists and data-driven marketers who will push marketing’s boundaries even further tomorrow.
During the coming weeks and throughout 2017, DMA will be rolling out a year-long rebranding and repositioning campaign leading up to our centennial annual event, from October 8-11, at &THEN in New Orleans.
To introduce you to the changes we’ve made, we invite you to enjoy the DMA Brand Transformation Story eBook below and accompanying new brand video.
On behalf of the entire DMA Board of Directors and DMA Team of Professionals, I’d like to wish you every success in 2017 –
Tom Benton, DMA CEO