The Data & Marketing Association (DMA), formerly Direct Marketing Association, is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.
DMA is the premier trade association for executives who embrace a responsible, customer-centric approach to marketing and fundraising. Together with our members, we will ensure that data-driven marketing, and the responsible professionals involved in our industry reach their fullest potential.