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DMA: Data and Marketing Association
Why DMA?

Your Ad Choices

The AdChoices Icon (also known as the "Advertising Option Icon") is a sign for consumer information and control for interest-based advertising (which is also referred to as “online behavioral advertising”). When you see the AdChoices Icon on a Web page or near a Web banner, it lets you know that information used to infer your interests is being gathered or used to improve the ads you see.

By clicking on the AdChoices Icon, you learn about how interest-based ads are delivered to you. More importantly, the AdChoices Icon gives you the ability control whether you receive interest-based advertising and from which companies. 

You're in control of your Internet experience with interest-based advertising.
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