Smart marketers use electronic media as another relevant communication channel for connecting with customers. Businesse and nonprofits need to know the facts about recycling the growing number of electronic devices that power today’s digital marketing
Digital communications has an environmental and solid waste impact. The nation’s power grid that supports digital commerce is a current public health concern (NY Times Article) due to air and water pollution from fossil power plants.
Furthermore, the safe manufacture and end-of-life handling of computers, smartphones, printers, cartridges and other digital and electrical equipment is a U.S. Environmental Protection Agency (EPA) priority (eCycling) Known hazardous materials, and highly valuable precious metals, are part of many computers and mobile devices today.
Do not put electronic devices or batteries of any kind into regular trash bins. Contact your local municipal waste authority, visit Earth911.com, EPA or find a certified electronics recycler in your area through the links below. Organizations should set up on-site e-waste colection points and educate employees on proper disposal practices.
To learn where and how to responsibly recycle computer, batteries, TVs, enterprise and personal electronic devices, visit these links
Make sure the recycling option you selected is certified by a third-party designation such as eStewards or R2. Certifications ensure that toxic components of electronics are handled properly (not exported to developing countries, burned, or dumped). Contact your IT administrator, Chief Sustainability Officer or Chief Executive Officer to ensure your organization’s e-waste policies and practices are adequate to protect people and the environment.